Thermal Underwear for Men

Shoppers searched for this 7.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -86.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months

7.0M

Growth, 90 days vs prior 90

-86.3%

Conversion, latest week

1.3%

Market size, estimated

$1.9Ma year

Peak month

December31.1× the quietest month

Top search term

thermal underwear for men1.6M searches a year

Listings sell for $19.94 on average, from $8.91 to $27.82. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At $19.94 that is $120K to $160K a year per listing.

Average price

$19.94inside the $15 to $100 sweet spot

Price range

$8.91–$27.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

6,000–8,000

Revenue per listing a year

$120K–$160K

Returns

6.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Underwear. It carries 9,521 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#8in Underwear

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

9,521per listing

Listings tracked

7

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

47 months