Thermal Underwear for Kids

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -87.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $249K a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

-87.7%

Conversion, latest week

1.1%

Market size, estimated

$249Ka year

Peak month

December28.7× the quietest month

Top search term

thermal underwear for kids143K searches a year

Listings sell for $21.61 on average, from $12.12 to $62.37. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $21.61 that is $5K to $11K a year per listing.

Average price

$21.61inside the $15 to $100 sweet spot

Price range

$12.12–$62.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$5K–$11K

Returns

7.9%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #26 within Clothing. It carries 1,145 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

9.0%

Average rank

#26in Clothing

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

1,145per listing

Listings tracked

74

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months