Thermal Shirts for Women

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -79.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $246K a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

-79.2%

Conversion, latest week

0.7%

Market size, estimated

$246Ka year

Peak month

December16.6× the quietest month

Top search term

thermal shirts for women465K searches a year

Listings sell for $21.01 on average, from $9.45 to $34.36. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $21.01 that is $5K to $11K a year per listing.

Average price

$21.01inside the $15 to $100 sweet spot

Price range

$9.45–$34.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$5K–$11K

Returns

8.7%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #716 within Thermal Underwear. It carries 3,421 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#716in Thermal Underwear

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

3,421per listing

Listings tracked

31

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

39 months