Thermal Shirts for Men

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -74.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $286K a year.

Searches, last 12 months

2.3M

Growth, 90 days vs prior 90

-74.7%

Conversion, latest week

0.5%

Market size, estimated

$286Ka year

Peak month

December11.2× the quietest month

Top search term

thermal shirts for men590K searches a year

Listings sell for $23.79 on average, from $9.43 to $58.82. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $23.79 that is $2K to $6K a year per listing.

Average price

$23.79inside the $15 to $100 sweet spot

Price range

$9.43–$58.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

6.0%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #107 within Active Base Layers. It carries 6,352 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

6.6%

Average rank

#107in Active Base Layers

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

6,352per listing

Listings tracked

75

12 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

5Amazon's first-year sales bar

Average brand age

42 months