thermal shirts for men
Skip itSoft demand (-74.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$23.79avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Brand share
Great45%top-5 brand share — no brand owns this niche
Price range
Great$9.43–$58.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$286K$286K/yr · 2.3M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,351.72avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.0%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-74.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, thermal shirts for men is a $286K/yr Amazon United States market (2.3M searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
thermal shirts for men market data
- Units sold / yr
- 20K–25K
- avg 100–250/product
- Revenue / yr
- $476K–$595K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #107
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 6.6%
- Avg brand age
- 42 months
- Avg seller age
- 147 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
35 rising
Sellers
93
Top-5 brand share
45%
Top 20: 89%
Top-5 click share
25%
Top 20: 57%
Open market
48%
- MAGCOMSEN11%
- WEERTI10%
- Ficerd8%
- Fruit of the Loom8%
- SIMIYA8%
- Dalavch7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -74.7% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 11.2×
Top thermal shirts for men search terms
- thermal shirts for men590K/yr
- mens thermal long sleeve shirt339K/yr
- thermal long sleeve men193K/yr
- thermal shirt160K/yr
- white thermal long sleeve men89K/yr
- long sleeve thermal shirt men97K/yr
- thermal shirts85K/yr
- thermal long sleeve64K/yr
- men thermal long sleeve79K/yr
- black thermal long sleeve men58K/yr
Top thermal shirts for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WEERTI Thermal Underwear for Men Long Johns with Fleece Lined Base Layer Men Cold Weather Top Bottom-Black L
WEERTI$27.824.6★13,949 rev
Dalavch 5 Pack Mens Compression Shirts Long Sleeve Athletic Workout Sports Undershirt Base Layer Top for Winter 2 Black 1 White 1 Gray 1 Blue Large
Dalavch$26.514.6★2,496 rev
SIMIYA Mens Thermals Long Sleeve Undershirt Warm Fleece Lined Base Layer Thermal Tops Long John Shirts for Men BK L Black
SIMIYA$12.104.4★201 rev
MAGCOMSEN Black Thermal Long Sleeve Men Fleece Winter Base Layer Undershirts Dry Fit Gym Shirts Black L
MAGCOMSEN$15.844.6★442 rev
Ficerd 3 Pack Mens Waffle Long Sleeve Shirts Crew Neck Thermal Underwear Tops Casual Pullover Sweaters Knit Undershirts(Black White Brown XXL)
Ficerd$41.174.2★467 rev
Newest
by launch date
Fruit of the Loom Mens Recycled Waffle Thermal Underwear Crew Top Natural Large
Fruit of the Loom$17.0014,183 rev
Fruit of the Loom Mens Recycled Waffle Thermal Underwear Crew Top (Pack of 1) Natural X-Large
Fruit of the Loom$19.3414,183 rev
Fruit of the Loom Mens Recycled Waffle Thermal Underwear Crew Top Black X-Large
Fruit of the Loom$19.1814,183 rev
Fruit of the Loom Mens 2-Pack Recycled Waffle Thermal Underwear Crew Top Black/Navy Large
Fruit of the Loom$26.9014,183 rev
August Alley 3 Pack Mens Waffle Long Sleeve Shirts Crew Neck Thermal Textured Underwear Tops Lightweight Pullover Sweaters(Black White Gray X-Large)
August Alley$40.16220 rev
Trending
90-day click momentum
Goodthreads Mens Long-Sleeve Slub Thermal Pullover Hoodie Shirt -black X-Large
Amazon Essentials$15.804.1★
URRU Mens Thermal Shirts Long Sleeve Fleece Lined Base Layer Thermal Underwear Tops High Stretch Cold Weather Gear White XXL
URRU$13.584.5★
Comfneat Mens 3-Pack Thermal Undershirts Long Sleeve Base Layer (Black 3-Pack L)
Comfneat$27.644.7★
August Alley 3 Pack Mens Waffle Long Sleeve Shirts Crew Neck Thermal Textured Underwear Tops Lightweight Pullover Sweaters(Black White Gray X-Large)
August Alley$40.164.1★
Fruit of the Loom Mens 2-Pack Recycled Waffle Thermal Underwear Crew Top Black/Navy Large
Fruit of the Loom$26.904.3★
What buyers say about thermal shirts for men
What buyers praise and complain about, mined from review topics.What buyers love
“Fit like a glove”
“Keep warm”
“Good quality and fresh”
“Comfortable to wear”
“Great Value for the money”
“The material is so soft and good quality”
“Material is soft”
“As advertised”
“Like the color”
“Cool and lightweight”
What buyers complain about
“To short”
“the fabric feels thinner than anticipated”
“Horrible material”
“Sleeves are longer”
“NOT WHITE”
“the smell was awful”
“This is just a normal cheap shirt”
“Deceptive Advertising”
“Ends do not wrap on wrists and legs”
“The neck hole is huge”
Top return reasons
Common questions
- Is thermal shirts for men profitable to sell on Amazon United States?
- The niche generates $286K/yr across 75 tracked products. 5 of 12 products launched in the last 360 days are still selling. 90-day search growth is -74.7%. Flapen's verdict: Skip it (48/100).
- How competitive is the thermal shirts for men niche?
- 35 brands and 93 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in thermal shirts for men?
- Top complaints mined from reviews: Size-Overall, Thickness, Material Quality. The return rate is 6.0% — above our launch gate.
- When does demand for thermal shirts for men peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 11.2× the quietest.
- What does it cost to enter the thermal shirts for men niche?
- Listings span $9.43–$58.82; the average listing price is $23.79 (sweet spot $15–$100). The average incumbent carries 6,352 reviews — the moat a new listing must climb.