Thermal Pants Women

Shoppers searched for this 332K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -83.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months

332K

Growth, 90 days vs prior 90

-83.3%

Conversion, latest week

1.3%

Market size, estimated

$91Ka year

Peak month

December17.0× the quietest month

Top search term

thermal pants women208K searches a year

Listings sell for $21.48 on average, from $11.61 to $34.25. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $21.48 that is $0 to $2K a year per listing.

Average price

$21.48inside the $15 to $100 sweet spot

Price range

$11.61–$34.25

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

11.2%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #159 within Leggings. It carries 3,732 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

100%

Out of stock, average day

2.4%

Average rank

#159in Leggings

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

3,732per listing

Listings tracked

25

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

40 months