Thermal Hat

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -82.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months

154K

Growth, 90 days vs prior 90

-82.6%

Conversion, latest week

1.0%

Market size, estimated

$28Ka year

Peak month

January21.5× the quietest month

Top search term

waterproof beanie for men11K searches a year

Listings sell for $18.36 on average, from $5.81 to $79.88. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $18.36 that is $0 to $2K a year per listing.

Average price

$18.36inside the $15 to $100 sweet spot

Price range

$5.81–$79.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.0%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #710 within Skullies & Beanies. It carries 7,672 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

3.1%

Average rank

#710in Skullies & Beanies

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

7,672per listing

Listings tracked

91

20 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

20

Successful launches

0Amazon's first-year sales bar

Average brand age

55 months