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Thermal Bodysuit Women

Fail

Demand is soft, at -92.5% this quarter, so Thermal Bodysuit Women is a Fail.

Flapen Score
29
29 / 100
Ranks 16,025 of 16,930 Clothing, Shoes & Jewelry niches · −16 vs the category median of 45
Market size
$18K/yr240K searches / yr
90-day growth
-92.5%search demand this quarter
Competition
52%top-5 click share · 14 brands · 17 sellers

Flapen Score

Thermal Bodysuit Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Thermal Bodysuit Women is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thermal Bodysuit Women market on Amazon at a glance

Shoppers on Amazon United States searched for Thermal Bodysuit Women 240K times last year and spent an estimated $18K. The top 5 brands take 83% of clicks. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 240K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -92.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months
240K
Growth, 90 days vs prior 90
-92.5%
Conversion, latest week
0.2%
Market size, estimated
$18Ka year
Top search term
thermal bodysuit women41K searches a year

02 · Price

A sale here is worth $30.96.

Listings sell for $30.96 on average, from $15.30 to $46.57. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $30.96 that is $0 to $3K a year per listing.

Average price
$30.96inside the $15 to $100 sweet spot
Price range
$15.30–$46.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
12.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #915 within Jumpsuits, Rompers & Overalls. It carries 5,022 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#915in Jumpsuits, Rompers & Overalls
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
5,022per listing
Listings tracked
30

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Thermal Bodysuit Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 flat

Sellers

17

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

52%

Top 20: 85%

Open market

14%

  • Brand 146%
  • Brand 214%
  • Brand 312%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (8 brands, 14%)

Demand

Thermal Bodysuit Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '26DecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 30.8× · 7 of 12 months tracked

Search terms

Top Thermal Bodysuit Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thermal bodysuit women41K/yr
  • thermal jumpsuit women33K/yr
  • fleece lined bodysuit women21K/yr
  • thermal jumpsuit22K/yr
  • thermal onesie women13K/yr
  • thermal bodysuit16K/yr
  • thermal onesie10K/yr
  • fleece bodysuit11K/yr
  • fleece bodysuit women7K/yr
  • fleece lined bodysuit10K/yr

Reviews and returns

What reviews say buyers love and hate about Thermal Bodysuit Women

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Warmth”
17%of negative reviews mention “Size-Overall”
12.5%of orders come back
“Fits small and tight”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Thermal Bodysuit Women questions

Answered from the same tracked data.