Thermajohn

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -71.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months

100K

Growth, 90 days vs prior 90

-71.8%

Conversion, latest week

0.6%

Market size, estimated

$27Ka year

Peak month

January17.2× the quietest month

Top search term

motorcycle base layer7K searches a year

Listings sell for $43.73 on average, from $8.49 to $278.82. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $43.73 that is $0 to $4K a year per listing.

Average price

$43.73inside the $15 to $100 sweet spot

Price range

$8.49–$278.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

6.9%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #3,608 within Thermal Underwear. It carries 6,974 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

90%

Out of stock, average day

3.3%

Average rank

#3,608in Thermal Underwear

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

6,974per listing

Listings tracked

58

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

45 months