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theodore chipmunk costume

Skip it

A small market ($13K/yr) — this niche doesn't clear our bar today.

Market size 3Growth 11Conversion 10Competition 19Returns 22Price range 70Avg price 84Brand share 43Review moat 17Quality gap 19

Avg price

Great$18.72

avg listing price — sweet spot $15–$100

Price range

Good$6.71–$34.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Returns

Bad5.8%

return rate — above 5% kills the launch gate

Competition

Bad77%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad17,858.8

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-28.2%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$13K

$13K/yr · 89K searches

According to Flapen's Amazon United States niche tracking, theodore chipmunk costume is a $13K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 23/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

theodore chipmunk costume market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$28K–$37K
units × avg price
Conversion rate
0.8%
Avg BSR
#17,451
Page quality
0%
Prime
100%
Sponsored
60%
Out of stock
15.2%
Avg brand age
43 months
Avg seller age
198 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

26

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

14%

  • Hanes28%
  • Century Star25%
  • Letter T Chipmunk Christmas Thanksgiving Costume10%
  • Yolyoo9%
  • Chipmunk Matching Costume Tee7%
  • ZUUKTHO7%
  • Open — no brand owns it (3 brands, 14%)

Demand

Weekly Amazon search volume, last 38 weeks — -28.2% search growth over the last 90 days.
20K15KSpike '25Spike '26Oct '25Nov '25Jan '26Feb '26Apr '26May '26

Top theodore chipmunk costume search terms

  • theodore chipmunk costume71K/yr
  • theodore chipmunk13K/yr
  • theodore chipmunk costume kids5K/yr
All search terms

Top theodore chipmunk costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$1K20%$3K30%$4K40%$5K1101001K10K100K1.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 10 tracked products in this niche — three views at once, no toggling.

What buyers say about theodore chipmunk costume

What buyers praise and complain about, mined from review topics.

What buyers love

Warmth25%

“Warm and well made”

Thickness8%

“just thick enough to keep their legs/feet super warm while walking around to trick-or-treat”

Size-Overall8%

“Great size”

Quality-Overall8%

“They are great quality too”

Stretchability/Expandability/Elasticity8%

“Great size and super stretchy,”

Value For Money8%

“such a great price”

Comfort-Overall8%

“were really comfortable”

What buyers complain about

Size-Overall50%

“Skirts were a bit long though”

Durability33%

“Seems came apart upon first wear”

Top return reasons

Size-Overall47%
Color12%
Length6%
Feet Fit5%
Product Condition4%
Quality-Overall3%
Material Quality3%
Thin3%
Value For Money2%
Chest Fit2%

Common questions

Is theodore chipmunk costume profitable to sell on Amazon United States?
The niche generates $13K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -28.2%. Flapen's verdict: Skip it (23/100).
How competitive is the theodore chipmunk costume niche?
9 brands and 26 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in theodore chipmunk costume?
Top complaints mined from reviews: Size-Overall, Durability. The return rate is 5.8% — above our launch gate.
What does it cost to enter the theodore chipmunk costume niche?
Listings span $6.71–$34.03; the average listing price is $18.72 (sweet spot $15–$100). The average incumbent carries 17,859 reviews — the moat a new listing must climb.