Theft Proof Backpack

Shoppers searched for this 276K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months

276K

Growth, 90 days vs prior 90

+8.6%

Conversion, latest week

1.0%

Market size, estimated

$103Ka year

Peak month

April1.7× the quietest month

Top search term

travelon backpack77K searches a year

Listings sell for $38.97 on average, from $7.90 to $113.47. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $38.97 that is $0 to $4K a year per listing.

Average price

$38.97inside the $15 to $100 sweet spot

Price range

$7.90–$113.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

7.4%of orders · Amazon United States median 2.1%

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #3,331 within Backpacks. It carries 3,555 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

99%

Prime listings

100%

Out of stock, average day

2.2%

Average rank

#3,331in Backpacks

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

3,555per listing

Listings tracked

89

16 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

6Amazon's first-year sales bar

Average brand age

39 months