The Strangers Mask

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -29.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months

103K

Growth, 90 days vs prior 90

-29.7%

Conversion, latest week

0.6%

Market size, estimated

$12Ka year

Peak month

October52.4× the quietest month

Top search term

the strangers mask40K searches a year

Listings sell for $21.66 on average, from $10.07 to $37.20. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $21.66 that is $0 to $2K a year per listing.

Average price

$21.66inside the $15 to $100 sweet spot

Price range

$10.07–$37.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

4.0%of orders · Amazon United States median 2.1%

31% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 20.9% of listings are out of stock. The average listing ranks #15,770 within Masks. It carries 394 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

31%

Prime listings

54%

Out of stock, average day

20.9%

Average rank

#15,770in Masks

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

394per listing

Listings tracked

13

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

44 months