The Row Margaux Bag

Shoppers searched for this 577K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $251K a year.

Searches, last 12 months

577K

Growth, 90 days vs prior 90

+3.7%

Conversion, latest week

0.7%

Market size, estimated

$251Ka year

Peak month

November16.2× the quietest month

Top search term

the row bag404K searches a year

Listings sell for $60.41 on average, from $16.44 to $175.67. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $60.41 that is $0 to $6K a year per listing.

Average price

$60.41inside the $15 to $100 sweet spot

Price range

$16.44–$175.67

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

12.8%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #1,094 within Hobo Bags. It carries 90 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

97%

Out of stock, average day

8.6%

Average rank

#1,094in Hobo Bags

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

90per listing

Listings tracked

33

20 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

20

Successful launches

8Amazon's first-year sales bar

Average brand age

24 months