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The Row 90s Bag

Fail

An estimated 12.4% of orders come back, so The Row 90s Bag is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$80K/yr98K searches / yr
90-day growth
+3.5%search demand this quarter
Competition
59%top-5 click share · 7 brands · 9 sellers

Flapen Score

The Row 90s Bag against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, The Row 90s Bag is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The The Row 90s Bag market on Amazon at a glance

Shoppers on Amazon United States searched for The Row 90s Bag 98K times last year and spent an estimated $80K. The top 5 brands take 96% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
+3.5%
Conversion, latest week
1.8%
Market size, estimated
$80Ka year
Top search term
the row 90s bag43K searches a year

02 · Price

A sale here is worth $45.00.

Listings sell for $45.00 on average, from $16.44 to $55.97. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $45.00 that is $5K to $11K a year per listing.

Average price
$45.00inside the $15 to $100 sweet spot
Price range
$16.44–$55.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$5K–$11K
Returns
12.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #581 within Hobo Bags. It carries 145 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#581in Hobo Bags
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
145per listing
Listings tracked
20

04 · Newcomers

7 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
7Amazon's first-year sales bar
Average brand age
26 months

Products

Top The Row 90s Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

9

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

1%

  • Brand 157%
  • Brand 212%
  • Brand 311%
  • Brand 49%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (1 brand, 1%)

Search terms

Top The Row 90s Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • the row 90s bag43K/yr
  • donnain bag18K/yr
  • 90s bag12K/yr
  • row 90s bag11K/yr
  • donnain9K/yr
  • donnain leather bag6K/yr

Reviews and returns

What reviews say buyers love and hate about The Row 90s Bag

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Size-Overall”
12.4%of orders come back
“The opening is small”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common The Row 90s Bag questions

Answered from the same tracked data.