The Row 90s Bag
FailAn estimated 12.4% of orders come back, so The Row 90s Bag is a Fail.
- Flapen Score
- 37 / 100Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 4537
- Market size
- $80K/yr98K searches / yr
- 90-day growth
- +3.5%search demand this quarter
- Competition
- 59%top-5 click share · 7 brands · 9 sellers
Flapen Score
The Row 90s Bag against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, The Row 90s Bag is stronger. Inside it, weaker.
Market
The The Row 90s Bag market on Amazon at a glance
Shoppers on Amazon United States searched for The Row 90s Bag 98K times last year and spent an estimated $80K. The top 5 brands take 96% of clicks. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.
- Searches, last 12 months
- 98K
- Growth, 90 days vs prior 90
- +3.5%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $80Ka year
- Top search term
- the row 90s bag43K searches a year
02 · Price
A sale here is worth $45.00.
Listings sell for $45.00 on average, from $16.44 to $55.97. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $45.00 that is $5K to $11K a year per listing.
- Average price
- $45.00inside the $15 to $100 sweet spot
- Price range
- $16.44–$55.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $5K–$11K
- Returns
- 12.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #581 within Hobo Bags. It carries 145 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #581in Hobo Bags
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 145per listing
- Listings tracked
- 20
04 · Newcomers
7 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top The Row 90s Bag products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
DONNAIN Premium Full-Grained Leather Crossbody Purses for Women Hobo Bags for Women Crossbody with Adjustable Strap (Black Small)
- Price
- $55.63
- Rating
- 4.6/5
- Reviews
- 328
- Age
- 1y ago

DONNAIN Premium Full-Grained Leather Crossbody Purses for Women Hobo Bags for Women Crossbody with Adjustable Strap (White Small)
- Price
- $55.97
- Rating
- 4.6/5
- Reviews
- 328
- Age
- 1y ago

hedexe Small Leather Shoulder Purses for Women: Mini Barrel Evening Crossbody Bags - Designer Trendy Handbags for Ladies(Black)
- Price
- $41.13
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 10mo ago

DONNAIN Premium Full-Grained Leather Crossbody Purses for Women Hobo Bags for Women Crossbody with Adjustable Strap (Black-Lychee pattern Small)
- Price
- $55.62
- Rating
- 4.6/5
- Reviews
- 328
- Age
- 1y ago

Sumrains Genuine Leather Crossbody Bag for Women: Small Barrel Purse for Ladies - Designer Hobo Bags Shoulder Handbags(Black)
- Price
- $49.04
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 10mo ago
Trending
estimated 90-day click momentum
Small Purse For Women Vegan Leather Mini Purse With Adjustable Strap Baby Yellow
- Price
- $29.10
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 9mo ago

Sumrains Suede Leather Crossbody Bag for Women: Small Barrel Purse for Ladies - Designer Hobo Bags Shoulder Handbags (Coffee)
- Price
- $49.74
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 10mo ago

DAILANDO Small Leather Top Handle Hobo Purse for Women Designer Mini Barrel Boston Crossbody Shoulder Bag With Two Way Strap (Off White)
- Price
- $43.22
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 1y ago

DONNAIN Premium Full-Grained Leather Crossbody Purses for Women Hobo Bags for Women Crossbody with Adjustable Strap (White Small)
- Price
- $55.97
- Rating
- 4.6/5
- Reviews
- 328
- Age
- 1y ago

hedexe Small Leather Shoulder Purses for Women: Mini Barrel Evening Crossbody Bags - Designer Trendy Handbags for Ladies(Milkshake White)
- Price
- $36.28
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 10mo ago
Newest
by launch date
Genuine Leather Barrel Bag with Addiional Adjustable Strap Calfskin Hobo Bags Inner Sheepskin Crossbody Purse with ID Holder (Grey)
- Price
- $41.20
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 9mo ago

Hobo Crossbody Bags for Women PU Leather Small Purses Casual Barrel Bag
- Price
- $16.44
- Rating
- 4.3/5
- Reviews
- 46
- Age
- 9mo ago

Small Purse For Women Vegan Leather Mini Purse With Adjustable Strap Baby Yellow
- Price
- $29.10
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 9mo ago

Small Purse For Women Vegan Leather Mini Purse With Adjustable Strap Black
- Price
- $29.43
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 9mo ago

Small Purse For Women Vegan Leather Mini Purse With Adjustable Strap White
- Price
- $29.23
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
9
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 100%
Open market
1%
- DONNAIN57%
- hedexe12%
- PARTY11%
- Sumrains9%
- DAILANDO7%
- Picksoo3%
- Open — no brand owns it (1 brand, 1%)
Search terms
Top The Row 90s Bag search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- the row 90s bag43K/yr
- donnain bag18K/yr
- 90s bag12K/yr
- row 90s bag11K/yr
- donnain9K/yr
- donnain leather bag6K/yr
Reviews and returns
What reviews say buyers love and hate about The Row 90s Bag
We read the reviews and the return reasons for every product selling here.
“The opening is small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common The Row 90s Bag questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









