the north face women
Skip itSoft demand (-67.8% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Great$91.70avg listing price — sweet spot $15–$100
Market size
Good$279K$279K/yr · 1.9M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,955.74avg incumbent reviews — the moat a new listing must climb
Price range
Okay$9.45–$345.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad7.7%return rate — above 5% kills the launch gate
Brand share
Bad96%top-5 brand share — brand-locked demand
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-67.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, the north face women is a $279K/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
the north face women market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $229K–$275K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #605
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 64%
- Out of stock
- 6.9%
- Avg brand age
- 43 months
- Avg seller age
- 143 days
Competition & brand share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
16 rising
Sellers
55
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
20%
Top 20: 48%
Open market
4%
- The North Face89%
- Columbia2%
- 33,000ft2%
- Outdoor Ventures2%
- MOERDENG1%
- Willit1%
- Open — no brand owns it (10 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 71 weeks — -67.8% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 8.0×
Top the north face women search terms
- the north face women409K/yr
- north face women292K/yr
- north face fleece jacket womens81K/yr
- womens north face82K/yr
- the north face women jacket45K/yr
- north face womens49K/yr
- northface puffer jacket women130K/yr
- north face puffer jacket women65K/yr
- north face coats for women123K/yr
- northface coat202K/yr
Top the north face women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The North Face Womens Osito Full Zip Fleece Jacket (Standard & Plus Size) - Soft & Lightweight Fleece Secure Zip Pockets TNF Black-NPF Large
The North Face$77.194.7★704 rev
The North Face Womens Osito Full Zip Fleece Jacket (Standard & Plus Size) - Soft & Lightweight Fleece Secure Zip Pockets White Dune Medium
The North Face$76.264.7★704 rev
The North Face Womens Aconcagua 3 Jacket - Wind & Water Resistant Puffer Coat with Down & Synthetic Blend Insulation TNF Black-NPF Medium
The North Face$191.484.6★599 rev
The North Face Womens Jester Everyday Laptop Backpack - Commuter Travel Bag Laptop Sleeve Water-Repellent TNF Black-NPF One Size
The North Face$69.244.7★17,720 rev
THENORTHFACE Womens Jester Luxe Everyday Laptop Backpack TNF Black/Burnt Coral Metallic One Size
The North Face$79.644.7★17,720 rev
Newest
by launch date
The North Face Womens TNF Performance Fleece Full Zip Jacket - Lightweight Pullover Zip Pockets & Stretch Fabric Metal Pink Medium
The North Face$80.3251 rev
The North Face Womens Evolution Box NSE Short-Sleeve Tee - Logo Graphic Tee Cotton Fabric Regular Fit Everyday Shirt Cedar X-Large
The North Face$32.0287 rev
The North Face Womens Antora Rain Hoodie (Standard & Plus Size) - Waterproof & Windproof Jacket Secure Zip Pockets Periwinkle Glow/Summit Navy X-Large
The North Face$120.99188 rev
The North Face Womens Antora Rain Parka - Long Length Windproof & Waterproof Jacket Adjustable Hood Secure Zip Pockets Summit Navy Large
The North Face$120.40107 rev
The North Face Womens Aconcagua 3 Hooded Jacket - Insulated Winter Coat Wind & Water Resistant Durable Attached Hood White Dune X-Small
The North Face$220.35596 rev
Trending
90-day click momentum
The North Face Womens VECTIV Fastpack Mid Waterproof Hiking Shoe | Rubber Outsole High Traction 4mm Lug Smoked Pearl/Anthracite Grey 8
The North Face$142.224.4★
The North Face Womens Evolution Box NSE Short-Sleeve Tee - Logo Graphic Tee Cotton Fabric Regular Fit Everyday Shirt Cedar X-Large
The North Face$32.024.6★
The North Face Womens Borealis Commuter Laptop Backpack TNF Black/TNF White One Size
The North Face$92.704.7★
The North Face Womens Antora Rain Parka - Long Length Windproof & Waterproof Jacket Adjustable Hood Secure Zip Pockets Summit Navy Large
The North Face$120.404.5★
The North Face Womens Aconcagua 3 Hooded Jacket - Insulated Winter Coat Wind & Water Resistant Durable Attached Hood White Dune X-Small
The North Face$220.354.4★
What buyers say about the north face women
What buyers praise and complain about, mined from review topics.What buyers love
“Fits true to size”
“This bag is excellent quality”
“Cute and warm”
“So comfortable”
“The color was so cute”
“Good value”
“So soft”
“held up well”
“Lots of pockets”
“As advertised,”
What buyers complain about
“item runs large”
“over priced”
“MUTED BLUE”
“not as thick as a running or workout sock”
“when the string snapped there's no way to attach it back in. it just flops around”
“This item arrived used”
“the softness and quality cant be shown”
“it has that cheap synthetic look and feel”
“It broke within one week of having it :”
“Defective Zipper”
Top return reasons
Common questions
- Is the north face women profitable to sell on Amazon United States?
- The niche generates $279K/yr across 116 tracked products. 90-day search growth is -67.8%. Flapen's verdict: Skip it (35/100).
- How competitive is the the north face women niche?
- 16 brands and 55 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in the north face women?
- Top complaints mined from reviews: Size-Overall, Value For Money, Color. The return rate is 7.7% — above our launch gate.
- When does demand for the north face women peak?
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 8.0× the quietest.
- What does it cost to enter the the north face women niche?
- Listings span $9.45–$345.11; the average listing price is $91.70 (sweet spot $15–$100). The average incumbent carries 2,956 reviews — the moat a new listing must climb.