The North Face Women
FailDemand is soft, at -67.8% this quarter, so The North Face Women is a Fail.
- Flapen Score
- 35 / 100Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 4535
- Market size
- $279K/yr1.9M searches / yr
- 90-day growth
- -67.8%search demand this quarter
- Competition
- 20%top-5 click share · 16 brands · 55 sellers
Flapen Score
The North Face Women against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, The North Face Women is stronger. Inside it, weaker.
Market
The The North Face Women market on Amazon at a glance
Shoppers on Amazon United States searched for The North Face Women 1.9M times last year and spent an estimated $279K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -67.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $279K a year.
- Searches, last 12 months
- 1.9M
- Growth, 90 days vs prior 90
- -67.8%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $279Ka year
- Peak month
- December8.0× the quietest month
- Top search term
- the north face women409K searches a year
02 · Price
A sale here is worth $91.70.
Listings sell for $91.70 on average, from $9.45 to $345.11. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $91.70 that is $0 to $9K a year per listing.
- Average price
- $91.70inside the $15 to $100 sweet spot
- Price range
- $9.45–$345.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$9K
- Returns
- 7.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #605 within Coats, Jackets & Vests. It carries 2,956 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 99%
- Out of stock, average day
- 6.9%
- Average rank
- #605in Coats, Jackets & Vests
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 2,956per listing
- Listings tracked
- 116
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top The North Face Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 20% of clicks. An open shelf where new products get seen.
Brands
16 rising
Sellers
55
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
20%
Top 20: 48%
Open market
4%
- Brand 189%
- Brand 22%
- Brand 32%
- Brand 42%
- Brand 51%
- Brand 61%
- Open — no brand owns it (10 brands, 4%)
Demand
The North Face Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 8.0×
Search terms
Top The North Face Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- the north face women409K/yr
- north face women292K/yr
- north face fleece jacket womens81K/yr
- womens north face82K/yr
- the north face women jacket45K/yr
- north face womens49K/yr
- northface puffer jacket women130K/yr
- north face puffer jacket women65K/yr
- north face coats for women123K/yr
- northface coat202K/yr
Reviews and returns
What reviews say buyers love and hate about The North Face Women
We read the reviews and the return reasons for every product selling here.
“item runs large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common The North Face Women questions
Answered from the same tracked data.