the fleece company
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Brand share
Great44%top-5 brand share — no brand owns this niche
Avg price
Great$19.83avg listing price — sweet spot $15–$100
Price range
Great$5.51–$66.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+15.7%90-day search growth — must beat 0% to launch
Review moat
Bad6,975.67avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Returns
Bad9.2%return rate — above 5% kills the launch gate
Market size
Bad$29K$29K/yr · 140K searches
According to Flapen's Amazon United States niche tracking, the fleece company is a $29K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 44% of demand. Verdict: Skip it — 49/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
the fleece company market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $40K–$50K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #208
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 35 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
76 falling
Sellers
87
Top-5 brand share
44%
Top 20: 73%
Top-5 click share
18%
Top 20: 44%
Open market
53%
- PULI19%
- CHICGAL11%
- Upbull5%
- WaJuemy4%
- RIIQIICHY4%
- zestt3%
Demand
Weekly Amazon search volume, last 27 weeks — +15.7% search growth over the last 90 days.Top the fleece company search terms
- summer wrap13K/yr
- ruana wraps for women lightweight8K/yr
- shawl cardigan12K/yr
- puli shawl wraps for women25K/yr
- summer shaw4K/yr
- lightweight shawl for summer5K/yr
- shawl cardigan women14K/yr
- womens white shawl5K/yr
- sweater shawl wrap5K/yr
- ruanas5K/yr
Top the fleece company products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PULI Womens Beige Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridals Winter Warm Shoulder Wrap
PULI$30.074.7★436 rev
PULI Womens Elegant Shawl Wraps Soft Open Front Poncho Sweater for Spring Fall Winter Barley Twist
PULI$35.854.6★2,392 rev
PULI Womens Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridals Winter Warm Shoulder Wrap Barley Twist
PULI$30.354.7★436 rev
zestt Dreamsoft Travel Scarf Wrap and Shawl Organic Cotton Birch
zestt$66.304.7★820 rev
RIIQIICHY Winter Scarf for Women Beige Pashmina Shawls Wraps for Evening Dresses Large Warm Soft Scarves
RIIQIICHY$15.104.6★3,269 rev
Newest
by launch date
Vicarly Off The Shoulder Sheer Crochet Vacation Outfits Poncho Sweater Top Summer Beach Cover Up Women See Though Thru Festival Shawls Bolero Shrug Rave Resort Going Out Wear Swimsuit Beige Medium
Vicarly$10.16263 rev
Womens Floral Kimono Print Puff Sleeve Loose Cardigan Cover Up Casual Blouse Tops (Bohemia Print S)
CHICGAL$14.6683,633 rev
Winter Shawl Wraps Women Cute Knitted Shawls and Wraps Cardigan Cape Fashion Shoulder Top Sweater Shawl Scarf 2026
Upbull$22.30869 rev
PULI Womens Beige Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridals Winter Warm Shoulder Wrap
PULI$30.07436 rev
PULI Womens Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridals Winter Warm Shoulder Wrap Barley Twist
PULI$30.35436 rev
Trending
90-day click momentumWomens Floral Kimono Print Puff Sleeve Loose Cardigan Cover Up Casual Blouse Tops (Bohemia Print S)
CHICGAL$14.664.4★
Women Sheer Poncho Top Lightweight Knit Crochet Shrug Bolero Mesh Batwing Sleeve Sweater Cover Up Beachwear
Argeousgor$14.784.3★
Vicarly Off The Shoulder Sheer Crochet Vacation Outfits Poncho Sweater Top Summer Beach Cover Up Women See Though Thru Festival Shawls Bolero Shrug Rave Resort Going Out Wear Swimsuit Beige Medium
Vicarly$10.164.3★
WaJuemy Fake Sweater Shawl Wraps for Women Sweater Knitted Knotted Shawls Wrap Travel Casual Scarf Shawls Cape Shoulder Tops Fashion Wrap (8Taupe)
WaJuemy$13.404.0★
Summer Kimono Cardigan for Women Sheer Boho Tops Casual Open Front Swimwear Shirts Beach Cover ups (Boho Red M)
CHICGAL$10.774.4★
What buyers say about the fleece company
What buyers praise and complain about, mined from review topics.What buyers love
“soft to the touch”
“Colors are pretty”
“overall well-made”
“Cute and warm”
“Fits perfect and the perfect extra cover up”
“Its lightweight and breathable which I love”
“as advertised”
“So comfortable”
“The material is lightweight”
“For the price”
What buyers complain about
“Runs Large”
“Not the quality I was expecting”
“The fabric is very thin as well”
“Dull colors”
“low quality material”
“NOT what was pictured”
“Cheap thin material”
“Shorter than expected”
“Im not sure it would have held up well to machine washing inside a garnet bag”
“Wont stay on shoulders”
Top return reasons
Common questions
- Is the fleece company profitable to sell on Amazon United States?
- The niche generates $29K/yr across 138 tracked products. 22 of 35 products launched in the last 360 days are still selling. 90-day search growth is +15.7%. Flapen's verdict: Skip it (49/100).
- How competitive is the the fleece company niche?
- 76 brands and 87 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in the fleece company?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 9.2% — above our launch gate.
- What does it cost to enter the the fleece company niche?
- Listings span $5.51–$66.30; the average listing price is $19.83 (sweet spot $15–$100). The average incumbent carries 6,976 reviews — the moat a new listing must climb.