the fiend mask
Skip itA small market ($4K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$26.54avg listing price — sweet spot $15–$100
Price range
Great$12.09–$106.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,067avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Returns
Bad7.6%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$4K$4K/yr · 37K searches
According to Flapen's Amazon United States niche tracking, the fiend mask is a $4K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 36/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
the fiend mask market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $13K–$20K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #14,214
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 80%
- Out of stock
- 24.5%
- Avg brand age
- 50 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
16
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
25%
- Masfrida21%
- shyhand15%
- Pigmiss15%
- stepsin9%
- Cardboard People9%
- H&ZY7%
Demand & seasonality
Weekly Amazon search volume, last 89 weeks — -5.8% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 8.9×
Top the fiend mask search terms
- bray wyatt mask6K/yr
- the fiend mask8K/yr
- bray wyatt fiend mask3K/yr
- bray wyatt costume6K/yr
- fiend mask4K/yr
- the fiend costume6K/yr
- the fiend bray wyatt costume3K/yr
Top the fiend mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ghost Skull Mask Full Face Unisex for War Game Outdoor Sport Halloween Cosplay (one Size Mask)
Masfrida$13.254.3★338 rev
Pigmiss The Fiend Cosplay Mask Scary Halloween Full Head Latex Realistic Demon Face Mask Halloween Ghostface Costume Accessory
Pigmiss$13.044.4★81 rev
shyhand Fiend Bray Wyatt Mask Scary Demon Face Mask with Elastic Band Realistic Halloween Cosplay Costume Mask for Adults
shyhand$15.964.1★80 rev
stepsin Bray Wyatt Fiend Cosplay Mask Scary Zombie Monster Clown Halloween Mask Wrestler Costume Props Adults
stepsin$15.614.2★22 rev
Cardboard People The Fiend Bray Wyatt Life Size Cardboard Cutout Standup - WWE
Cardboard People$49.234.8★35 rev
Newest
by launch date
Bray Wyatt Fiend Heayweight Wrestling Championship Replica Belt
Generic$106.478 rev
stepsin Bray Wyatt Fiend Cosplay Mask Scary Zombie Monster Clown Halloween Mask Wrestler Costume Props Adults
stepsin$15.6122 rev
shyhand Fiend Bray Wyatt Mask Scary Demon Face Mask with Elastic Band Realistic Halloween Cosplay Costume Mask for Adults
shyhand$15.9680 rev
shyhand Fiend Bray Wyatt Mask Scary Demon Face Mask with Elastic Band Realistic Halloween Cosplay Costume Mask for Adults
shyhand$15.8680 rev
The Fiend Bray Wyatt Cosplay Mask Scary Halloween Full Head Latex Realistic Demon Face Mask Halloween Ghostface Costume Accessory
Funthy$19.794 rev
Trending
90-day click momentum
Ghost Mask Skull Full Face Mask for War Game Outdoor Sport
Wandamaga$12.094.4★
OneTigris Balaclava Mesh Mask Ninja Style with Full Face Protection for Outdoor (Tan)
ONETIGRIS$23.734.3★
Ghost Skull Mask Full Face Unisex for War Game Outdoor Sport Halloween Cosplay (one Size Mask)
Masfrida$13.254.3★
H&ZY Men Steampunk Vintage Jacket Halloween Costume Retro Gothic Victorian Frock Coat Uniform Black
H&ZY$29.244.2★
shyhand Fiend Bray Wyatt Mask Scary Demon Face Mask with Elastic Band Realistic Halloween Cosplay Costume Mask for Adults
shyhand$15.864.1★
What buyers say about the fiend mask
What buyers praise and complain about, mined from review topics.What buyers love
“surprisingly durable”
“Good price”
“Good quality”
“Nice design”
“fits comfortably”
“more breathable than expected”
What buyers complain about
“Doesn't fit with ess goggles”
“Extremely poorly made, ugly, looks like a mop of rotten fishing net that spent too long in the sun stuck on top of your head”
“The strap is huge”
Top return reasons
Common questions
- Is the fiend mask profitable to sell on Amazon United States?
- The niche generates $4K/yr across 15 tracked products. 90-day search growth is -5.8%. Flapen's verdict: Skip it (36/100).
- How competitive is the the fiend mask niche?
- 14 brands and 16 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in the fiend mask?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 7.6% — above our launch gate.
- When does demand for the fiend mask peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 8.9× the quietest.
- What does it cost to enter the the fiend mask niche?
- Listings span $12.09–$106.47; the average listing price is $26.54 (sweet spot $15–$100). The average incumbent carries 1,067 reviews — the moat a new listing must climb.