Skip to content

The Fiend Mask

Fail

Shoppers spend an estimated $4K a year here, so The Fiend Mask is a Fail.

Flapen Score
36
36 / 100
Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 45
Market size
$4K/yr37K searches / yr
90-day growth
-5.8%search demand this quarter
Competition
67%top-5 click share · 14 brands · 16 sellers

Flapen Score

The Fiend Mask against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, The Fiend Mask is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The The Fiend Mask market on Amazon at a glance

Shoppers on Amazon United States searched for The Fiend Mask 37K times last year and spent an estimated $4K. The top 5 brands take 69% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
0.4%
Market size, estimated
$4Ka year
Peak month
October8.9× the quietest month
Top search term
bray wyatt mask6K searches a year

02 · Price

A sale here is worth $26.54.

Listings sell for $26.54 on average, from $12.09 to $106.47. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $26.54 that is $0 to $3K a year per listing.

Average price
$26.54inside the $15 to $100 sweet spot
Price range
$12.09–$106.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
7.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 24.5% of listings are out of stock. The average listing ranks #14,214 within Masks. It carries 1,067 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
80%
Out of stock, average day
24.5%
Average rank
#14,214in Masks
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
1,067per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top The Fiend Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

16

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

25%

  • Brand 121%
  • Brand 215%
  • Brand 315%
  • Brand 49%
  • Brand 59%
  • Brand 67%

Demand

The Fiend Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 8.9×

Search terms

Top The Fiend Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bray wyatt mask6K/yr
  • the fiend mask8K/yr
  • bray wyatt fiend mask3K/yr
  • bray wyatt costume6K/yr
  • fiend mask4K/yr
  • the fiend costume6K/yr
  • the fiend bray wyatt costume3K/yr

Reviews and returns

What reviews say buyers love and hate about The Fiend Mask

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Durability”
58%of negative reviews mention “Size-Overall”
7.6%of orders come back
“Doesn't fit with ess goggles”
A buyer, on “Size-Overall”58% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common The Fiend Mask questions

Answered from the same tracked data.