The Drop

Shoppers searched for this 597K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -42.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months

597K

Growth, 90 days vs prior 90

-42.0%

Conversion, latest week

0.3%

Market size, estimated

$36Ka year

Peak month

December3.2× the quietest month

Top search term

bow shirts for women94K searches a year

Listings sell for $18.36 on average, from $7.22 to $37.94. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $18.36 that is $0 to $2K a year per listing.

Average price

$18.36inside the $15 to $100 sweet spot

Price range

$7.22–$37.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

11.4%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #10,522 within Blouses & Button-Down Shirts. It carries 371 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

99%

Out of stock, average day

10.4%

Average rank

#10,522in Blouses & Button-Down Shirts

Average rating

4.24 starsAmazon United States average 4.42 stars

Average reviews

371per listing

Listings tracked

265

105 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

105

Successful launches

9Amazon's first-year sales bar

Average brand age

22 months