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That Girl Lay Lay Backpack

Fail

The top 5 products take 100% of clicks, so That Girl Lay Lay Backpack is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$3K/yr4K searches / yr
90-day growth
+77.2%search demand this quarter
Competition
100%top-5 click share · 5 brands · 10 sellers

Flapen Score

That Girl Lay Lay Backpack against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, That Girl Lay Lay Backpack is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The That Girl Lay Lay Backpack market on Amazon at a glance

Shoppers on Amazon United States searched for That Girl Lay Lay Backpack 4K times last year and spent an estimated $3K. All 5 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +77.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
4K
Growth, 90 days vs prior 90
+77.2%
Conversion, latest week
3.4%
Market size, estimated
$3Ka year
Peak month
August39.1× the quietest month
Top search term
that girl lay lay backpack2K searches a year

02 · Price

A sale here is worth $22.77.

Listings sell for $22.77 on average, from $10.35 to $32.03. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $22.77 that is $0 to $2K a year per listing.

Average price
$22.77inside the $15 to $100 sweet spot
Price range
$10.35–$32.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3,593 within Backpacks. It carries 390 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#3,593in Backpacks
Average rating
4.78 starsAmazon United States average 4.42 stars
Average reviews
390per listing
Listings tracked
6

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top That Girl Lay Lay Backpack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 138%
  • Brand 229%
  • Brand 312%
  • Brand 411%
  • Brand 510%
  • Open — no brand owns it (0%)

Demand

That Girl Lay Lay Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KBlack Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugMar

Peak months: Jul, Aug · busiest ÷ quietest = 39.1×

Search terms

Top That Girl Lay Lay Backpack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • that girl lay lay backpack2K/yr
  • lay lay backpack964/yr
  • laylay backpack for girls597/yr
  • lay lay backpack for girls215/yr

Reviews and returns

What reviews say buyers love and hate about That Girl Lay Lay Backpack

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Durability”
2.2%of orders come back
“didnt last the school year”
A buyer, on “Durability”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common That Girl Lay Lay Backpack questions

Answered from the same tracked data.