that girl lay lay backpack
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$22.77avg listing price — sweet spot $15–$100
Growth
Great+77.2%90-day search growth — must beat 0% to launch
Review moat
Great389.5avg incumbent reviews — the moat a new listing must climb
Price range
Great$10.35–$32.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$3K$3K/yr · 4K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, that girl lay lay backpack is a $3K/yr Amazon United States market (4K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 38/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
that girl lay lay backpack market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $2K–$6K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #3,593
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 33%
- Out of stock
- 0.0%
- Avg brand age
- 33 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Nickelodeon38%
- Ruz29%
- Group Ruz12%
- Sharecolor11%
- PIG PIG GIRL10%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — +77.2% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 39.1×
Top that girl lay lay backpack search terms
- that girl lay lay backpack2K/yr
- lay lay backpack964/yr
- laylay backpack for girls597/yr
- lay lay backpack for girls215/yr
Top that girl lay lay backpack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nickelodeon That Girl Lay Lay Backpack with Lunch Box for Girls - Bundle with 16 Backpack Lunch Bag Water Bottle Tattoos More | That Girl LayLay School Bag Set
Nickelodeon$32.035.0★8 rev
Ruz That Girl Lay Lay 15 School Backpack (Pink-Black)
Ruz$13.024.7★99 rev
Group Ruz Nickelodeon Girls That Girl Lay Lay 2-Piece Backpack Lunchbox Set Pink One Size
Group Ruz$23.504.6★315 rev
Sharecolor Girls Backpack - Singer Backpacks for School Travel - Aesthetic 17 Inch Large Capacity Bookbag for Preschool Kindergarten Elementary Middle
Sharecolor$30.505.0★3 rev
PIG PIG GIRL Kids Backpack for Girls - School Bags for Middle School Students - Book Bag for Elementary Primary - Kawaii Ita Backpack - Purple
PIG PIG GIRL$27.214.8★1,516 rev
Newest
by launch dateSharecolor Girls Backpack - Singer Backpacks for School Travel - Aesthetic 17 Inch Large Capacity Bookbag for Preschool Kindergarten Elementary Middle
Sharecolor$30.503 rev
Nickelodeon That Girl Lay Lay Backpack with Lunch Box for Girls - Bundle with 16 Backpack Lunch Bag Water Bottle Tattoos More | That Girl LayLay School Bag Set
Nickelodeon$32.038 rev
PIG PIG GIRL Kids Backpack for Girls - School Bags for Middle School Students - Book Bag for Elementary Primary - Kawaii Ita Backpack - Purple
PIG PIG GIRL$27.211,516 rev
Ruz That Girl Lay Lay 15 School Backpack (Pink-Black)
Ruz$13.0299 rev
Group Ruz Nickelodeon Girls That Girl Lay Lay 2-Piece Backpack Lunchbox Set Pink One Size
Group Ruz$23.50315 rev
Trending
90-day click momentumSharecolor Girls Backpack - Singer Backpacks for School Travel - Aesthetic 17 Inch Large Capacity Bookbag for Preschool Kindergarten Elementary Middle
Sharecolor$30.505.0★
PIG PIG GIRL Kids Backpack for Girls - School Bags for Middle School Students - Book Bag for Elementary Primary - Kawaii Ita Backpack - Purple
PIG PIG GIRL$27.214.8★
Ruz That Girl Lay Lay 15 School Backpack (Pink-Black)
Ruz$13.024.7★
Ruz That Girl Lay Lay Kids Licensed 10 Mini Backpack
Ruz$10.354.6★
Nickelodeon That Girl Lay Lay Backpack with Lunch Box for Girls - Bundle with 16 Backpack Lunch Bag Water Bottle Tattoos More | That Girl LayLay School Bag Set
Nickelodeon$32.035.0★
What buyers say about that girl lay lay backpack
What buyers praise and complain about, mined from review topics.What buyers love
“Nice quality backpack”
“worth the price”
“still going strong”
“Perfect sized”
“it has more room than you realize at first glance”
“The two compartments makes it easy to pack her folders in one section”
“color is great”
“The material is strong enough”
“Super cute pattern”
“Absolutely lovely great zippers”
What buyers complain about
“didnt last the school year”
Top return reasons
Common questions
- Is that girl lay lay backpack profitable to sell on Amazon United States?
- The niche generates $3K/yr across 6 tracked products. 90-day search growth is +77.2%. Flapen's verdict: Skip it (38/100).
- How competitive is the that girl lay lay backpack niche?
- 5 brands and 10 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in that girl lay lay backpack?
- Top complaints mined from reviews: Durability. The return rate is 2.2%.
- When does demand for that girl lay lay backpack peak?
- Demand peaks in Jul–Aug; the busiest month runs 39.1× the quietest.
- What does it cost to enter the that girl lay lay backpack niche?
- Listings span $10.35–$32.03; the average listing price is $22.77 (sweet spot $15–$100). The average incumbent carries 390 reviews — the moat a new listing must climb.