That Girl Lay Lay Backpack
FailThe top 5 products take 100% of clicks, so That Girl Lay Lay Backpack is a Fail.
- Flapen Score
- 38 / 100Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 4538
- Market size
- $3K/yr4K searches / yr
- 90-day growth
- +77.2%search demand this quarter
- Competition
- 100%top-5 click share · 5 brands · 10 sellers
Flapen Score
That Girl Lay Lay Backpack against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, That Girl Lay Lay Backpack is stronger. Inside it, weaker.
Market
The That Girl Lay Lay Backpack market on Amazon at a glance
Shoppers on Amazon United States searched for That Girl Lay Lay Backpack 4K times last year and spent an estimated $3K. All 5 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +77.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.
- Searches, last 12 months
- 4K
- Growth, 90 days vs prior 90
- +77.2%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $3Ka year
- Peak month
- August39.1× the quietest month
- Top search term
- that girl lay lay backpack2K searches a year
02 · Price
A sale here is worth $22.77.
Listings sell for $22.77 on average, from $10.35 to $32.03. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $22.77 that is $0 to $2K a year per listing.
- Average price
- $22.77inside the $15 to $100 sweet spot
- Price range
- $10.35–$32.03
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3,593 within Backpacks. It carries 390 reviews at 4.78 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 83%
- Out of stock, average day
- 0.0%
- Average rank
- #3,593in Backpacks
- Average rating
- 4.78 starsAmazon United States average 4.42 stars
- Average reviews
- 390per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top That Girl Lay Lay Backpack products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 138%
- Brand 229%
- Brand 312%
- Brand 411%
- Brand 510%
- Open — no brand owns it (0%)
Demand
That Girl Lay Lay Backpack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 39.1×
Search terms
Top That Girl Lay Lay Backpack search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- that girl lay lay backpack2K/yr
- lay lay backpack964/yr
- laylay backpack for girls597/yr
- lay lay backpack for girls215/yr
Reviews and returns
What reviews say buyers love and hate about That Girl Lay Lay Backpack
We read the reviews and the return reasons for every product selling here.
“didnt last the school year”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common That Girl Lay Lay Backpack questions
Answered from the same tracked data.









