Thanksgiving Headband

Shoppers searched for this 386K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $133K a year.

Searches, last 12 months

386K

Growth, 90 days vs prior 90

-22.6%

Conversion, latest week

2.9%

Market size, estimated

$133Ka year

Peak month

November350.9× the quietest month

Top search term

thanksgiving headband112K searches a year

Listings sell for $11.84 on average, from $7.09 to $19.66. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $11.84 that is $1K to $3K a year per listing.

Average price

$11.84under the $15 to $100 sweet spot

Price range

$7.09–$19.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

4.2%of orders · Amazon United States median 2.1%

55% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #9,506 within Headwear. It carries 92 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

55%

Prime listings

95%

Out of stock, average day

17.0%

Average rank

#9,506in Headwear

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

92per listing

Listings tracked

22

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

30 months