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Texas Longhorns

Maybe

Products sell for $28.60 on average, inside the sweet spot. But buyers convert on only 1.2% of searches, so Texas Longhorns is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 16,930 Clothing, Shoes & Jewelry niches · +11 vs the category median of 45
Market size
$371K/yr1.0M searches / yr
90-day growth
+6.6%search demand this quarter
Competition
29%top-5 click share · 30 brands · 56 sellers

Flapen Score

Texas Longhorns against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Texas Longhorns is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Texas Longhorns market on Amazon at a glance

Shoppers on Amazon United States searched for Texas Longhorns 1.0M times last year and spent an estimated $371K. The top 5 brands take 62% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $371K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
+6.6%
Conversion, latest week
1.2%
Market size, estimated
$371Ka year
Peak month
December10.7× the quietest month
Top search term
texas longhorns321K searches a year

02 · Price

A sale here is worth $28.60.

Listings sell for $28.60 on average, from $6.77 to $235.70. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At $28.60 that is $0 to $3K a year per listing.

Average price
$28.60inside the $15 to $100 sweet spot
Price range
$6.77–$235.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #1,889 within T-Shirts. It carries 657 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
88%
Out of stock, average day
5.9%
Average rank
#1,889in T-Shirts
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
657per listing
Listings tracked
69

04 · Newcomers

4 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
22
Successful launches
4Amazon's first-year sales bar
Average brand age
45 months

Products

Top Texas Longhorns products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

30 falling

Sellers

56

Top-5 brand share

62%

Top 20: 93%

Top-5 click share

29%

Top 20: 63%

Open market

35%

  • Brand 128%
  • Brand 213%
  • Brand 310%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Texas Longhorns search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.7×

Search terms

Top Texas Longhorns search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • texas longhorns321K/yr
  • university of texas90K/yr
  • texas longhorns merch21K/yr
  • ut austin22K/yr
  • ut austin merch25K/yr
  • texas longhorn54K/yr
  • texas longhorns apparel277K/yr
  • longhorns52K/yr
  • university of texas merch25K/yr
  • texas longhorns shirt29K/yr

Reviews and returns

What reviews say buyers love and hate about Texas Longhorns

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
1.9%of orders come back
“Bad fit”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Texas Longhorns questions

Answered from the same tracked data.