texas longhorns
Worth a lookShows a sweet-spot price point ($28.60 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$28.60avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good656.67avg incumbent reviews — the moat a new listing must climb
Market size
Good$371K$371K/yr · 1.0M searches
Price range
Okay$6.77–$235.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, texas longhorns is a $371K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
texas longhorns market data
- Units sold / yr
- 15K–20K
- avg 0–100/product
- Revenue / yr
- $429K–$572K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #1,889
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 91%
- Out of stock
- 5.9%
- Avg brand age
- 45 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
30 falling
Sellers
56
Top-5 brand share
62%
Top 20: 93%
Top-5 click share
29%
Top 20: 63%
Open market
35%
- Tee Territory28%
- TCK13%
- 4710%
- TeeStock6%
- YouTheFan5%
- Northwest4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.6% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.7×
Top texas longhorns search terms
- texas longhorns321K/yr
- university of texas90K/yr
- texas longhorns merch21K/yr
- ut austin22K/yr
- ut austin merch25K/yr
- texas longhorn54K/yr
- texas longhorns apparel277K/yr
- longhorns52K/yr
- university of texas merch25K/yr
- texas longhorns shirt29K/yr
Top texas longhorns products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Texas T-Shirt for Men Women Unisex 100% Heavy Cotton Texas Orange State Pride Graphic Tee Standard Fit Crew Neck Short Sleeve Top - Large
Tee Territory$19.924.5★362 rev
Texas T-Shirt for Men Women Unisex 100% Heavy Cotton Texas Orange State Pride Graphic Tee Standard Fit Crew Neck Short Sleeve Top - X-Large
Tee Territory$20.034.5★362 rev
Texas T-Shirt for Men Women Unisex 100% Heavy Cotton Texas State Pride Graphic Tee Standard Fit Crew Neck Short Sleeve Top - 2X-Large Natural
Tee Territory$24.704.5★362 rev
TCK Texas Longhorns Crew Socks - Mens & Womens NCAA Fan Apparel - Mayhem (Burnt Orange/White Imported Large)
TCK$17.694.8★1,616 rev
Texas Longhorns No Show Tab Socks | Mens & Womens Running Golf Performance Ankle Socks | NCAA Licensed (Large)
TCK$17.884.8★331 rev
Newest
by launch date
Texas Longhorn Inspired Shirt Collection Texas Shirt for Men Classic Fit Southern Style Apparel Tee Top (US Alpha X-Large Regular Regular Longhorn Skull Front & Back)
Thread and Ink$24.587 rev
47 NCAA Unisex-Adult Trucker Mesh Adjustable Snapback Hat Cap One Size (US Alpha One Size Texas Longhorns - Orange)
47$35.63122 rev
Vintage Texas Shirts for Women Texas State Longhorn T-Shirt Short Sleeve Bull Skull Casual Top
Jyvaxi$13.3733 rev
47 NCAA Unisex-Adult Clean Up Adjustable Hat Cap One Size (US Alpha One Size Texas Longhorns - White)
47$35.0077 rev
47 NCAA Unisex-Adult Clean Up Adjustable Hat Cap One Size (US Alpha One Size Texas Longhorns - Orange)
47$35.7277 rev
Trending
90-day click momentum
Wes and Willy NCAA Mens Floral Swim Trunks Texas Longhorns TX Orange XXXL
Wes and Willy$58.984.5★
Texas Long Sleeve T-Shirt for Men Women Unisex 100% Cotton Texas State Pride Graphic Tee Standard Fit Long Sleeve Top - 2X-Large - White
Tee Territory$28.784.6★
Branded Bills Texas Longhorns Curved 5 Panel Hat for Men NCAA Licensed Adjustable Snapback Golf Baseball Cap Black
Branded Bills$41.014.3★
TeeStock Texas T-Shirt Bold Sport State Letters Tee for Fans and Game Days
TeeStock$16.214.4★
47 NCAA Unisex-Adult Clean Up Adjustable Hat Cap One Size (US Alpha One Size Texas Longhorns - Orange)
47$35.724.3★
What buyers say about texas longhorns
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Love the fit”
“Definitely a good bang for your buck if you want cheap”
“just as advertised”
“Soft bull”
“Great Design”
“It's nice made, durable and looks good on my dash in my truck”
“Great gift”
“Very sturdy”
“The mounting hardware works”
What buyers complain about
“Bad fit”
“Not Well Made”
“Color fades”
“This is too brittle”
“Poor bath towel material for price”
“A single drop from my hand would likely break a brand new version of one”
“Not as described”
“mine broke and had to glue back”
“Not made for your vehicle”
“Screws wouldnt align up to attach the hornes to the center”
Top return reasons
Common questions
- Is texas longhorns profitable to sell on Amazon United States?
- The niche generates $371K/yr across 69 tracked products. 4 of 22 products launched in the last 360 days are still selling. 90-day search growth is +6.6%. Flapen's verdict: Worth a look (56/100).
- How competitive is the texas longhorns niche?
- 30 brands and 56 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in texas longhorns?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 1.9%.
- When does demand for texas longhorns peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 10.7× the quietest.
- What does it cost to enter the texas longhorns niche?
- Listings span $6.77–$235.70; the average listing price is $28.60 (sweet spot $15–$100). The average incumbent carries 657 reviews — the moat a new listing must climb.