Is terry cloth robes for men profitable to sell on Amazon United States?

The niche generates $231K/yr across 34 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -23.4%. Flapen's verdict: Skip it (43/100).

How competitive is the terry cloth robes for men niche?

18 brands and 22 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in terry cloth robes for men?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 5.0%.

When does demand for terry cloth robes for men peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 6.0× the quietest.

What does it cost to enter the terry cloth robes for men niche?

Listings span $18.96–$136.86; the average listing price is $44.74 (sweet spot $15–$100). The average incumbent carries 5,341 reviews — the moat a new listing must climb.

terry cloth robes for men

Skip it

Soft demand (-23.4% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$44.74

avg listing price — sweet spot $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Price range

Good$18.96–$136.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$231K

$231K/yr · 294K searches

Returns

Okay5.0%

return rate — above 5% kills the launch gate

Review moat

Bad5,340.5

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-23.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, terry cloth robes for men is a $231K/yr Amazon United States market (294K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

terry cloth robes for men market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $179K–$224K; units × avg price
Conversion rate: 1.8%
Avg BSR: #57
Page quality: 0%
Prime: 97%
Sponsored: 100%
Out of stock: 5.8%
Avg brand age: 62 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

43%

Top 20: 85%

Open market

21%

PJGGZ25%
Alpine Swiss18%
Ramesses17%
TowelSelections8%
Marquess6%
Inner Wish4%

Demand & seasonality

Weekly Amazon search volume, last 78 weeks — -23.4% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.0×

Open Trend

Top terry cloth robes for men search terms

mens terry cloth bathrobe75K/yr -17.7%1.6% conv.
terry cloth robes for men85K/yr -34.4%1.2% conv.
mens terry cloth robe28K/yr -11.6%1.3% conv.
mens terry cloth robes13K/yr -8.1%1.1% conv.
mens bathrobes terry cloth18K/yr -30.2%1.4% conv.
mens robe terry cloth21K/yr -44.0%1.3% conv.
mens terry robe14K/yr -0.4%1.1% conv.
terry cloth robe men7K/yr +50.1%1.6% conv.
terry cloth robe for men7K/yr -1.2%2.0% conv.
terrycloth bathrobes for men9K/yr -47.9%1.1% conv.

All search terms

Top terry cloth robes for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ramesses Bathrobe Mens Premium Thick Terry Cloth Bathrobe Towel Bath robe LongStaple Combed Mens Cotton Robe(Navy)

Ramesses$43.264.5★1,162 rev

PJGGZ Towel Robe for Men - Ultra-Absorbent Soft Quick Dry Towel Bathrobe Kimono for Shower Spa & Hotel(L/XL Grey)

PJGGZ$24.664.3★279 rev

PJGGZ Mens Bathrobe with Hood Soft Long Towel Robe for Men - Super Absorbent Quick Dry yet Warm(Gray L/XL)

PJGGZ$24.024.4★2,038 rev

TowelSelections Mens Robe Cotton Terry Cloth Bathrobe Soft Towel Bath Robe for Men Medium-Large White

TowelSelections$35.434.5★5,416 rev

Alpine Swiss Pure Cotton Mens Terry Cloth Bathrobe Super Absorbent Spa Robe BLK XLXXL

Alpine Swiss$58.074.6★3,277 rev

Newest

by launch date

Inner Wish Mens Terry Cloth Bathrobe - Soft Absorbent Quick-Dry Spa Robe with Pockets Lightweight Robe for Lounge & ShowerSnow WhiteL/XL

Inner Wish$33.0973 rev

5mo ago

HARBOUR Loom MOOD Mens Terry Cloth Bathrobe - Soft 100% Turkish Cotton Robe Plush & Absorbent Spa Robe with Shawl Collar (US Alpha Large X-Large Regular Regular Azure Blue)

HARBOUR Loom$87.8462 rev

8mo ago

PJGGZ Towel Robe for Men - Ultra-Absorbent Soft Quick Dry Towel Bathrobe Kimono for Shower Spa & Hotel(L/XL Grey)

PJGGZ$24.66279 rev

9mo ago

MONARCH Cotton Terry Velour Bath Robe Self-Tie Belt for Men or Women

MONARCH$90.1094 rev

10mo ago

Lacoste Classic Pique Bath Robe 100% Soft Cotton Terry Unisex Bathrobe for Adult Women & Men Luxury Robe for Spa Super Absorbent & Quick Drying One Size Fits Most Eden

Lacoste$41.462,037 rev

1y ago

What buyers say about terry cloth robes for men

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall14%

“Very Comfortable”

Quality-Overall13%

“Decent quality”

Soft Feel11%

“Soft and absorbent”

Size-Overall11%

“It fit pretty much as expected”

Warmth9%

“It provides significant warmth”

Value For Money6%

“Worth the price”

Material Quality4%

“Good material”

Weight Light3%

“Still good as a lightweight post-shower robe”

Thickness3%

“Its thickness is just right - absorbent enough for after shower use without being bulky”

Color2%

“Great color”

What buyers complain about

Size-Overall20%

“Quite a bit shorter than expected”

Quality-Overall8%

“Low quality”

Thickness6%

“Thin material”

Material Quality5%

“its not the material they advertise”

Sleeve Fit4%

“sleeves are too long”

Value For Money3%

“Price is high”

Product Condition3%

“Looks used and was missing the robe belt”

Absorbency2%

“No absorbency”

Hard Feel2%

“Not really soft as described”

Advertised Vs Actual Product2%

“Misleading description”

Top return reasons

Size-Overall39%

Material Quality14%

Length7%

Sleeve Fit6%

Thin4%

Advertised Vs Actual Product3%

Quality-Overall3%