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Terry Cloth Robes for Men

Fail

Demand is soft, at -23.4% this quarter, so Terry Cloth Robes for Men is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$231K/yr294K searches / yr
90-day growth
-23.4%search demand this quarter
Competition
43%top-5 click share · 18 brands · 22 sellers

Flapen Score

Terry Cloth Robes for Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Terry Cloth Robes for Men is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Terry Cloth Robes for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Terry Cloth Robes for Men 294K times last year and spent an estimated $231K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 294K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $231K a year.

Searches, last 12 months
294K
Growth, 90 days vs prior 90
-23.4%
Conversion, latest week
1.8%
Market size, estimated
$231Ka year
Peak month
December6.0× the quietest month
Top search term
mens terry cloth bathrobe75K searches a year

02 · Price

A sale here is worth $44.74.

Listings sell for $44.74 on average, from $18.96 to $136.86. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $44.74 that is $0 to $4K a year per listing.

Average price
$44.74inside the $15 to $100 sweet spot
Price range
$18.96–$136.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
5.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #57 within Sleep & Lounge. It carries 5,341 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
97%
Out of stock, average day
5.8%
Average rank
#57in Sleep & Lounge
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
5,341per listing
Listings tracked
34

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
62 months

Products

Top Terry Cloth Robes for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

22

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

43%

Top 20: 85%

Open market

21%

  • Brand 125%
  • Brand 218%
  • Brand 317%
  • Brand 48%
  • Brand 56%
  • Brand 64%

Demand

Terry Cloth Robes for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.0×

Search terms

Top Terry Cloth Robes for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens terry cloth bathrobe75K/yr
  • terry cloth robes for men85K/yr
  • mens terry cloth robe28K/yr
  • mens terry cloth robes13K/yr
  • mens bathrobes terry cloth18K/yr
  • mens robe terry cloth21K/yr
  • mens terry robe14K/yr
  • terry cloth robe men7K/yr
  • terry cloth robe for men7K/yr
  • terrycloth bathrobes for men9K/yr

Reviews and returns

What reviews say buyers love and hate about Terry Cloth Robes for Men

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Comfort-Overall”
20%of negative reviews mention “Size-Overall”
5.0%of orders come back
“Quite a bit shorter than expected”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Terry Cloth Robes for Men questions

Answered from the same tracked data.