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68

tennis dress

Worth a look

Shows demand growing +154.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 80Growth 96Conversion 3Competition 95Returns 0Price range 95Avg price 95Brand share 83Review moat 48Quality gap 73

Growth

Incredible+154.4%

90-day search growth — must beat 0% to launch

Competition

Great20%

top-5 click share — an open shelf

Avg price

Incredible$27.87

avg listing price — sweet spot $15–$100

Price range

Incredible$14.64–$86.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great52%

top-5 brand share — no brand owns this niche

Market size

Great$1.2M

$1.2M/yr · 16.0M searches

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,719.64

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Returns

Bad15.1%

return rate — above 6% kills the launch gate

According to Flapen's Amazon United States niche tracking, tennis dress is a $1.2M/yr Amazon United States market (16.0M searches/yr). The top 5 brands hold 52% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 68/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
40K–50K
avg 250–500/product
Revenue / yr
$1.1M–$1.4M
units × avg price
Launch success
80%
20 of 25 new (360d)
Conversion rate
0.3%
Avg BSR
#240
Page quality
0%
Prime
100%
Sponsored
93%
Out of stock
1.0%
Avg brand age
34 months
Avg seller age
149 days

Competition

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

34 falling

Sellers

40

Top-5 brand share

52%

Top 20: 92%

Top-5 click share

20%

Top 20: 46%

Open market

43%

  • ANRABESS16%
  • Ewedoos12%
  • OFEEFAN8%
  • QINSEN8%
  • Heathyoga7%
  • NIASHOT5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +154.4% search growth over the last 90 days.
1.3M750KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 19.5×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$23K4%$46K6%$69K8%$92K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 115 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall23%

“fit as expected”

Comfort-Overall19%

“So comfortable”

Color8%

“Color is good”

Quality-Overall6%

“Great boutique quality”

Shape/Style6%

“AMAZING dress”

Material Quality5%

“Material is pretty comfortable”

Exercise/Sports Suitability2%

“The built in shorts are perfect for everyday wear and activities”

Soft Feel2%

“Super soft”

Pockets/Compartments2%

“pockets are a huge plus”

Stretchability/Expandability/Elasticity2%

“stretchy fabric”

What buyers complain about

Size-Overall28%

“Awkward fit”

Material Quality5%

“Not the best material”

Chest Fit3%

“Not great if you have a bigger chest”

Quality-Overall3%

“Cheaply made”

Strap/String Quality3%

“Broken strap”

Advertised Vs Actual Product2%

“Not as described”

Stitch/Finish/Polish2%

“The seams on this are odd”

Durability2%

“Broken”

Thickness2%

“Not for thick girls”

Length2%

“Length is shorter”

Top return reasons

Size-Overall48%
Length11%
Chest Fit9%
Waist Fit8%
Material Quality4%
Hip Fit4%
Shape/Style3%
Shoulder Fit3%
Color2%
Advertised Vs Actual Product2%

Common questions

Is tennis dress profitable to sell on Amazon United States?
The niche generates $1.2M/yr across 115 tracked products. 20 of 25 products launched in the last 360 days are still selling. 90-day search growth is +154.4%. Flapen's verdict: Worth a look (68/100).
How competitive is the tennis dress niche?
34 brands and 40 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in tennis dress?
Top complaints mined from reviews: Size-Overall, Material Quality, Chest Fit. The return rate is 15.1% — above our launch gate.
When does demand for tennis dress peak?
Demand peaks in May–Jun–Jul–Aug; the busiest month runs 19.5× the quietest.
What does it cost to enter the tennis dress niche?
Listings span $14.64–$86.38; the average listing price is $27.87 (sweet spot $15–$100). The average incumbent carries 1,720 reviews — the moat a new listing must climb.

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