teen underwear
Skip itA small market ($67K/yr) — this niche doesn't clear our bar today.
Competition
Great30%top-5 click share — an open shelf
Avg price
Great$16.98avg listing price — sweet spot $15–$100
Price range
Good$9.02–$28.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Returns
Good2.9%return rate — above 5% kills the launch gate
Growth
Okay+11.5%90-day search growth — must beat 0% to launch
Review moat
Bad4,584.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$67K$67K/yr · 262K searches
According to Flapen's Amazon United States niche tracking, teen underwear is a $67K/yr Amazon United States market (262K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 46/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
teen underwear market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $85K–$102K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #103
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.4%
- Avg brand age
- 38 months
- Avg seller age
- 157 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
25 rising
Sellers
39
Top-5 brand share
64%
Top 20: 97%
Top-5 click share
30%
Top 20: 66%
Open market
30%
- Finihen21%
- Demifill14%
- Boboking11%
- JackLoveBriefs9%
- Hanes9%
- Fruit of the Loom6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.5% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.9×
Top teen underwear search terms
- teen underwear66K/yr
- underwear for teens23K/yr
- underwear for teen girls31K/yr
- underwear teen girls20K/yr
- underwear teen11K/yr
- panties for teens14K/yr
- underwear teens9K/yr
- teen girl underwear size 12-1411K/yr
- teens underwear10K/yr
- hanes girls underwear size 147K/yr
Top teen underwear products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Finihen Girls Underwear Seamless Teen Girls No Show Big Girls Panties Fashion Style Size11-12Years.
Finihen$19.024.6★441 rev
Demifill Teen Girls Seamless Underwear Tagless No Show Panties for Teens Pack of 8 Size 13-14 Years Mixed Color
Demifill$18.854.7★540 rev
JackLoveBriefs Girls Underwear for 12 Pack Teen Cotton Briefs (Size M Multicolor)
JackLoveBriefs$16.064.6★1,960 rev
Fruit of the Loom Girls Tag Free Cotton Brief Underwear Multipacks Brief-20 Pack-Black/Pink/Grey 14
Fruit of the Loom$17.344.7★65,517 rev
Boboking Girls Underwear Cotton Briefs Teen Kids Panties 12years Mixed color
Boboking$17.524.7★652 rev
Newest
by launch date
SALIA GIRL Seamless Teen Underwear 10-12 Soft Stretch Big Girls Panties Mid-Rise Briefs Full-Coverage Girls Underwear Pack of 6 White/Beige/Pink/Blue/Black/Grey 12 Years
SALIA GIRL$17.6270 rev
Boboking Teen Girls Seamless Underwear No Show Tagless Briefs Mixed Color13-14Years
Boboking$16.10160 rev
BAMBOO COOL Girls Underwear Tagless Bamboo Viscose Soft Full Coverage Kids Panties 6-14 Years Briefs 6-Pack
BAMBOO COOL$26.43203 rev
Boboking Teen Girls Seamless Underwear No Show Tagless Briefs 13-14Years
Boboking$17.48160 rev
Finihen Girls Underwear Seamless Teen Girls No Show Big Girls Panties Fashion Style Size11-12Years.
Finihen$19.02441 rev
Trending
90-day click momentumSALIA GIRL Seamless Teen Underwear 10-12 Soft Stretch Big Girls Panties Mid-Rise Briefs Full-Coverage Girls Underwear Pack of 6 White/Beige/Pink/Blue/Black/Grey 12 Years
SALIA GIRL$17.624.4★
Boboking Teen Girls Seamless Underwear No Show Tagless Briefs 13-14Years
Boboking$17.484.6★
Boboking Teen Girls Seamless Underwear No Show Tagless Briefs Mixed Color13-14Years
Boboking$16.104.6★
Finihen Girls Cotton Bikini Panties For Teen Girls Underwear Comfortable Multipacks Size 12
Finihen$12.654.6★
Finihen Girls Underwear Seamless Teen Girls No Show Big Girls Panties Fashion Style Size15-16Years.
Finihen$21.244.6★
What buyers say about teen underwear
What buyers praise and complain about, mined from review topics.What buyers love
“Very comfortable to use”
“Awesome fit”
“So soft”
“Excellent Quality”
“Great deal”
“Great material”
“Colors are pretty”
“As advertised”
“They are breathable”
“It is a nice comfortable elastic feel”
What buyers complain about
“Awkward fit”
“Elastic was not good”
“Poor Quality”
“Horrible material”
“Not comfortable”
“Falls apart”
“saw that there were already holes”
“The seams got all wonky also”
“missing the red color”
“They are thinner than normal”
Top return reasons
Common questions
- Is teen underwear profitable to sell on Amazon United States?
- The niche generates $67K/yr across 65 tracked products. 5 of 11 products launched in the last 360 days are still selling. 90-day search growth is +11.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the teen underwear niche?
- 25 brands and 39 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in teen underwear?
- Top complaints mined from reviews: Size-Overall, Stretchability/Expandability/Elasticity, Quality-Overall. The return rate is 2.9%.
- When does demand for teen underwear peak?
- Demand peaks in Jul–Aug; the busiest month runs 2.9× the quietest.
- What does it cost to enter the teen underwear niche?
- Listings span $9.02–$28.99; the average listing price is $16.98 (sweet spot $15–$100). The average incumbent carries 4,585 reviews — the moat a new listing must climb.