Teen Underwear
FailShoppers spend an estimated $67K a year here, so Teen Underwear is a Fail.
- Flapen Score
- 46 / 100Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 4546
- Market size
- $67K/yr262K searches / yr
- 90-day growth
- +11.5%search demand this quarter
- Competition
- 30%top-5 click share · 25 brands · 39 sellers
Flapen Score
Teen Underwear against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Teen Underwear is stronger. Inside it, weaker.
Market
The Teen Underwear market on Amazon at a glance
Shoppers on Amazon United States searched for Teen Underwear 262K times last year and spent an estimated $67K. The top 5 brands take 64% of clicks. Demand peaks in Jul–Aug. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 262K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.
- Searches, last 12 months
- 262K
- Growth, 90 days vs prior 90
- +11.5%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $67Ka year
- Peak month
- August2.9× the quietest month
- Top search term
- teen underwear66K searches a year
02 · Price
A sale here is worth $16.98.
Listings sell for $16.98 on average, from $9.02 to $28.99. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $16.98 that is $0 to $2K a year per listing.
- Average price
- $16.98inside the $15 to $100 sweet spot
- Price range
- $9.02–$28.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #103 within Underwear. It carries 4,585 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #103in Underwear
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 4,585per listing
- Listings tracked
- 65
04 · Newcomers
5 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Teen Underwear products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Finihen Girls Underwear Seamless Teen Girls No Show Big Girls Panties Fashion Style Size11-12Years.
- Price
- $19.02
- Rating
- 4.6/5
- Reviews
- 441
- Age
- 1y ago

Demifill Teen Girls Seamless Underwear Tagless No Show Panties for Teens Pack of 8 Size 13-14 Years Mixed Color
- Price
- $18.85
- Rating
- 4.7/5
- Reviews
- 540
- Age
- 1y ago

JackLoveBriefs Girls Underwear for 12 Pack Teen Cotton Briefs (Size M Multicolor)
- Price
- $16.06
- Rating
- 4.6/5
- Reviews
- 1,960
- Age
- 2y ago

Fruit of the Loom Girls Tag Free Cotton Brief Underwear Multipacks Brief-20 Pack-Black/Pink/Grey 14
- Price
- $17.34
- Rating
- 4.7/5
- Reviews
- 65,517
- Age
- 6y ago

Boboking Girls Underwear Cotton Briefs Teen Kids Panties 12years Mixed color
- Price
- $17.52
- Rating
- 4.7/5
- Reviews
- 652
- Age
- 2y ago
Trending
estimated 90-day click momentum
SALIA GIRL Seamless Teen Underwear 10-12 Soft Stretch Big Girls Panties Mid-Rise Briefs Full-Coverage Girls Underwear Pack of 6 White/Beige/Pink/Blue/Black/Grey 12 Years
- Price
- $17.62
- Rating
- 4.4/5
- Reviews
- 70
- Age
- 5mo ago

Boboking Teen Girls Seamless Underwear No Show Tagless Briefs 13-14Years
- Price
- $17.48
- Rating
- 4.6/5
- Reviews
- 160
- Age
- 1y ago

Boboking Teen Girls Seamless Underwear No Show Tagless Briefs Mixed Color13-14Years
- Price
- $16.10
- Rating
- 4.6/5
- Reviews
- 160
- Age
- 9mo ago

Finihen Girls Cotton Bikini Panties For Teen Girls Underwear Comfortable Multipacks Size 12
- Price
- $12.65
- Rating
- 4.6/5
- Reviews
- 2,914
- Age
- 4y ago

Finihen Girls Underwear Seamless Teen Girls No Show Big Girls Panties Fashion Style Size15-16Years.
- Price
- $21.24
- Rating
- 4.6/5
- Reviews
- 441
- Age
- 1y ago
Newest
by launch date
SALIA GIRL Seamless Teen Underwear 10-12 Soft Stretch Big Girls Panties Mid-Rise Briefs Full-Coverage Girls Underwear Pack of 6 White/Beige/Pink/Blue/Black/Grey 12 Years
- Price
- $17.62
- Rating
- 4.4/5
- Reviews
- 70
- Age
- 5mo ago

Boboking Teen Girls Seamless Underwear No Show Tagless Briefs Mixed Color13-14Years
- Price
- $16.10
- Rating
- 4.6/5
- Reviews
- 160
- Age
- 9mo ago

BAMBOO COOL Girls Underwear Tagless Bamboo Viscose Soft Full Coverage Kids Panties 6-14 Years Briefs 6-Pack
- Price
- $26.43
- Rating
- 4.8/5
- Reviews
- 203
- Age
- 1y ago

Boboking Teen Girls Seamless Underwear No Show Tagless Briefs 13-14Years
- Price
- $17.48
- Rating
- 4.6/5
- Reviews
- 160
- Age
- 1y ago

Finihen Girls Underwear Seamless Teen Girls No Show Big Girls Panties Fashion Style Size11-12Years.
- Price
- $19.02
- Rating
- 4.6/5
- Reviews
- 441
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.
Brands
25 rising
Sellers
39
Est. top-5 brand share
64%
Top 20: 97%
Est. top-5 click share
30%
Top 20: 66%
Open market
30%
- Finihen21%
- Demifill14%
- Boboking11%
- JackLoveBriefs9%
- Hanes9%
- Fruit of the Loom6%
Demand
Teen Underwear search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 2.9×
Search terms
Top Teen Underwear search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- teen underwear66K/yr
- underwear for teens23K/yr
- underwear for teen girls31K/yr
- underwear teen girls20K/yr
- underwear teen11K/yr
- panties for teens14K/yr
- underwear teens9K/yr
- teen girl underwear size 12-1411K/yr
- teens underwear10K/yr
- hanes girls underwear size 147K/yr
Reviews and returns
What reviews say buyers love and hate about Teen Underwear
We read the reviews and the return reasons for every product selling here.
“Awkward fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Teen Underwear questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









