Teddy Coat for Women

Shoppers searched for this 573K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -86.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months

573K

Growth, 90 days vs prior 90

-86.4%

Conversion, latest week

0.1%

Market size, estimated

$19Ka year

Peak month

December39.8× the quietest month

Top search term

fluffy jacket72K searches a year

Listings sell for $42.36 on average, from $18.62 to $223.42. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $42.36 that is $0 to $4K a year per listing.

Average price

$42.36inside the $15 to $100 sweet spot

Price range

$18.62–$223.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

18.2%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #321 within Coats, Jackets & Vests. It carries 1,323 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

12.8%

Average rank

#321in Coats, Jackets & Vests

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

1,323per listing

Listings tracked

149

49 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

49

Successful launches

2Amazon's first-year sales bar

Average brand age

34 months