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Ted Lasso Jacket

Fail

An estimated 12.7% of orders come back, so Ted Lasso Jacket is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$15K/yr24K searches / yr
90-day growth
+11.4%search demand this quarter
Competition
54%top-5 click share · 17 brands · 26 sellers

Flapen Score

Ted Lasso Jacket against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ted Lasso Jacket is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ted Lasso Jacket market on Amazon at a glance

Shoppers on Amazon United States searched for Ted Lasso Jacket 24K times last year and spent an estimated $15K. The top 5 brands take 67% of clicks. Demand peaks in Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
+11.4%
Conversion, latest week
1.4%
Market size, estimated
$15Ka year
Peak month
October25.6× the quietest month
Top search term
ted lasso jacket16K searches a year

02 · Price

A sale here is worth $45.40.

Listings sell for $45.40 on average, from $18.86 to $98.00. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $45.40 that is $0 to $5K a year per listing.

Average price
$45.40inside the $15 to $100 sweet spot
Price range
$18.86–$98.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
12.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #51,953 within Track & Active Jackets. It carries 46 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
100%
Out of stock, average day
16.8%
Average rank
#51,953in Track & Active Jackets
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
46per listing
Listings tracked
27

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Ted Lasso Jacket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

26

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

26%

  • Brand 121%
  • Brand 213%
  • Brand 312%
  • Brand 411%
  • Brand 59%
  • Brand 67%

Demand

Ted Lasso Jacket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 25.6×

Reviews and returns

What reviews say buyers love and hate about Ted Lasso Jacket

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “Size-Overall”
50%of negative reviews mention “Value For Money”
12.7%of orders come back
“Way overpriced for the qaulity”
A buyer, on “Value For Money”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Ted Lasso Jacket questions

Answered from the same tracked data.