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Teal Scarf

Fail

Shoppers spend an estimated $41K a year here, so Teal Scarf is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$41K/yr131K searches / yr
90-day growth
+13.4%search demand this quarter
Competition
37%top-5 click share · 28 brands · 29 sellers

Flapen Score

Teal Scarf against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Teal Scarf is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teal Scarf market on Amazon at a glance

Shoppers on Amazon United States searched for Teal Scarf 131K times last year and spent an estimated $41K. The top 5 brands take 48% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
+13.4%
Conversion, latest week
2.5%
Market size, estimated
$41Ka year
Top search term
teal scarf41K searches a year

02 · Price

A sale here is worth $12.43.

Listings sell for $12.43 on average, from $6.03 to $30.14. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $12.43 that is $0 to $1K a year per listing.

Average price
$12.43under the $15 to $100 sweet spot
Price range
$6.03–$30.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
9.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #259 within Scarves & Wraps. It carries 1,595 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
97%
Out of stock, average day
3.3%
Average rank
#259in Scarves & Wraps
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
1,595per listing
Listings tracked
38

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Teal Scarf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

28 falling

Sellers

29

Top-5 brand share

48%

Top 20: 90%

Top-5 click share

37%

Top 20: 77%

Open market

48%

  • Brand 124%
  • Brand 28%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Teal Scarf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '25Spike '26NovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5× · 8 of 12 months tracked

Search terms

Top Teal Scarf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • teal scarf41K/yr
  • turquoise scarf24K/yr
  • teal shawl14K/yr
  • teal head scarf8K/yr
  • teal pashmina7K/yr
  • turquoise scarf for women10K/yr
  • teal scarf for women12K/yr
  • teal silk scarf7K/yr
  • teal wrap4K/yr
  • teal neck scarf4K/yr

Reviews and returns

What reviews say buyers love and hate about Teal Scarf

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Color”
14%of negative reviews mention “Color”
9.3%of orders come back
“Color not as shown”
A buyer, on “Color”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Teal Scarf questions

Answered from the same tracked data.