teal scarf
Skip itA small market ($41K/yr) — this niche doesn't clear our bar today.
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Price range
Good$6.03–$30.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.43avg listing price — sweet spot $15–$100
Review moat
Okay1,594.74avg incumbent reviews — the moat a new listing must climb
Growth
Okay+13.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$41K$41K/yr · 131K searches
Returns
Bad9.3%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, teal scarf is a $41K/yr Amazon United States market (131K searches/yr). The top 5 brands hold 48% of demand. Verdict: Skip it — 44/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
teal scarf market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $50K–$62K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #259
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 87%
- Out of stock
- 3.3%
- Avg brand age
- 45 months
- Avg seller age
- 184 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
28 falling
Sellers
29
Top-5 brand share
48%
Top 20: 90%
Top-5 click share
37%
Top 20: 77%
Open market
48%
- CHUNG24%
- AWAYTR8%
- ZXZH6%
- Ciormis5%
- AUSEKALY4%
- WaJuemy4%
Demand
Weekly Amazon search volume, last 36 weeks — +13.4% search growth over the last 90 days.Top teal scarf search terms
- teal scarf41K/yr
- turquoise scarf24K/yr
- teal shawl14K/yr
- teal head scarf8K/yr
- teal pashmina7K/yr
- turquoise scarf for women10K/yr
- teal scarf for women12K/yr
- teal silk scarf7K/yr
- teal wrap4K/yr
- teal neck scarf4K/yr
Top teal scarf products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CHUNG Womens Scarf Satin Solid Color Fashion Girls Scarves bandana 50s Retro Emulation Silk Handbag Hair Ribbons Handkerchief Necktie Square 27.5 Teal Blue
CHUNG$7.784.7★194 rev
ZXZH 6 Pack Fashion Scarves for Women Versatile Boho Head Scarf Satin Scarf for Hair Neck Wrist and Purse Accessories (Teal)
ZXZH$6.944.4★268 rev
AWAYTR 35 Satin Head Scarf for Women Like Silk Scarf for Hair Scarf Satin Hair Bandana Women Headscarf Hair Wrap Scarf Neck (Blue)
AWAYTR$7.964.6★496 rev
Ciormis pashmina scarves for women-winter warm teal pashmina shawls and wraps for evening dresses(Teal)
Ciormis$12.634.6★558 rev
AWAYTR 35 Large Square Satin Head Scarf - 3Pcs Hair/ Neck Scarves Bandana Beach Silk Feeling Headscarf for Women Hair Wrap Paisley(Blue/Black/Beige)
AWAYTR$12.464.6★4,116 rev
Newest
by launch dateZXZH 6 Pack Fashion Scarves for Women Versatile Boho Head Scarf Satin Scarf for Hair Neck Wrist and Purse Accessories (Teal)
ZXZH$6.94268 rev
WaJuemy Neck Scarf For Women Silky 21 Square Head Scarves Wraps Hair Bandanas Scarfs Fashion Handbag Accessories lightweight (38 Turquoise print)
WaJuemy$7.0836 rev
Ciormis pashmina scarves for women-winter warm teal pashmina shawls and wraps for evening dresses(Teal)
Ciormis$12.63558 rev
CHUNG Womens Scarf Satin Solid Color Fashion Girls Scarves bandana 50s Retro Emulation Silk Handbag Hair Ribbons Handkerchief Necktie Square 27.5 Teal Blue
CHUNG$7.78194 rev
CHUNG Womens Scarf Satin Solid Color Fashion Girls Scarves bandana 50s Retro Emulation Silk Handbag Hair Ribbons Handkerchief Necktie Square 27.5 Aqua Green
CHUNG$7.76194 rev
Trending
90-day click momentum
Humble Hilo Cumulus 100% Cotton Scarf Shawl Wrap for Women - Lightweight Neck Scarf Travel Coverup Wedding or Evening Wrap (Gauzy Stripes Teal)
Humble Hilo$19.634.6★
Ciormis pashmina scarves for women-winter warm teal pashmina shawls and wraps for evening dresses(Teal)
Ciormis$12.634.6★
BEAUZSUZSANA Women Chiffon Shawls and Wraps for Evening Dresses Wedding Party Travel Scarves Pashmina Bikini Cover Up (Ink Blue)
BEAUZSUZSANA$15.514.4★
CHUNG Womens Scarf Satin Solid Color Fashion Girls Scarves bandana 50s Retro Emulation Silk Handbag Hair Ribbons Handkerchief Necktie Square 27.5 Teal Blue
CHUNG$7.784.7★
ZXZH 6 Pack Fashion Scarves for Women Versatile Boho Head Scarf Satin Scarf for Hair Neck Wrist and Purse Accessories (Teal)
ZXZH$6.944.4★
What buyers say about teal scarf
What buyers praise and complain about, mined from review topics.What buyers love
“Vibrant colors”
“Nice quality and beautiful teal color”
“The wrap is a nice size and quite warm”
“Exactly as described”
“Beautiful lovely silk material great choice”
“The silkiness is nice”
“Nice heavier weight”
“Great price too”
“The size was good ad well”
“Great gift”
What buyers complain about
“Color not as shown”
“The picture and description are misleading”
“Weird nonsense writing on the other side”
“Its literally paper thin and very small”
“Wish it could be machine washed”
“a rather stiff polyester wrap - more like organza”
“flimsy material”
“too warm for this hot climate”
“flimsy material”
“it made a small hole in it”
Top return reasons
Common questions
- Is teal scarf profitable to sell on Amazon United States?
- The niche generates $41K/yr across 38 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +13.4%. Flapen's verdict: Skip it (44/100).
- How competitive is the teal scarf niche?
- 28 brands and 29 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in teal scarf?
- Top complaints mined from reviews: Color, Advertised Vs Actual Product, Print Quality. The return rate is 9.3% — above our launch gate.
- What does it cost to enter the teal scarf niche?
- Listings span $6.03–$30.14; the average listing price is $12.43 (sweet spot $15–$100). The average incumbent carries 1,595 reviews — the moat a new listing must climb.