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Teal Backpack

Maybe

Search demand grew +137.8% this quarter. But shoppers spend only $11K a year here, so Teal Backpack is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 16,930 Clothing, Shoes & Jewelry niches · +6 vs the category median of 45
Market size
$11K/yr124K searches / yr
90-day growth
+137.8%search demand this quarter
Competition
33%top-5 click share · 36 brands · 68 sellers

Flapen Score

Teal Backpack against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Teal Backpack is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teal Backpack market on Amazon at a glance

Teal Backpack is a $11K a year market on Amazon United States, with 124K searches a year. The top 5 brands take 51% of clicks. Demand peaks in Jul–Aug. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 124K times a year and 0.3% buy. Search demand moved +137.8% in 90 days, so the market is growing into its $11K a year.

Search volume
124K
Search growth, 90 days
+137.8%
Conversion
0.3%
Market size
$11K

02 · Money

The money is thin.

Shoppers bought 1K to 2K units at $32.90 on average, 0 to 100 per product. Units times price is $41K to $49K a year.

Units sold
1K–2K
Units per product
0–100
Average price
$32.90
Units × price
$41K–$49K

03 · Shelf

Brands here are settling in.

The average listing ranks #433. 100% of listings ship Prime. 87% of the shelf is sponsored, so budget for ads. The average listing is out of stock 14.0% of the time. The average brand has sold here for 38 months.

Average BSR
#433
Prime
100%
Sponsored
87%
Out of stock
14.0%
Average brand age
38 months

Products

Top Teal Backpack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

$0$343$685$1K$1K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 falling

Sellers

68

Top-5 brand share

51%

Top 20: 88%

Top-5 click share

33%

Top 20: 72%

Open market

46%

  • JanSport25%
  • LOVEVOOK8%
  • adidas8%
  • WATERFLY5%
  • Choco Mocha4%
  • EVEREST4%

Demand

Teal Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 8.5×

Search terms

Top Teal Backpack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • teal backpack64K/yr
  • teal backpack for girls18K/yr
  • turquoise backpack13K/yr
  • mint green backpack17K/yr
  • backpack teal6K/yr
  • mint backpack6K/yr

Reviews and returns

What reviews say buyers love and hate about Teal Backpack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strap/String Quality15%−0.09

One of the straps broke after a few months

one of the strap started to fall off

The straps are super stiff

Size-Overall12%−0.02

Not a Great Fit

Too small

Larger than I expected

Zipper Quality9%−0.06

Awful Zipper

Zipper gets stuck

ZIPPERS BROKE

Durability8%−0.02

almost immediately started coming apart

Already starting to fall apart

Did not last a week

Quality-Overall7%+0.09

Cheaply Made

Cheap garbage- poorly made 0 stars

Poor quality

Love

Quality-Overall15%+0.09

Amazing quality

Bag feels of good quality

Great quality Backpack

Size-Overall10%−0.02

Fits perfectly

Fits description great product

Good travel size

Pockets/Compartments8%+0.44

love the pockets

many pockets

lots of pockets

Value For Money7%+0.65

Great deal

Great Value

Great value

Color7%+0.48

Color is pretty

Great colors

the colors are beautiful

Return

5.9% Return rate 72% Fixable by listing

Size-Overall56%███▇██

Not a Great Fit

Too small

Larger than I expected

Pockets/Compartments9%██▇▇▆▅

no hidden pocket

Unfortunately the inside pocket ripped after a couple of uses

my phone ALMOST didn't fit in phone pocket

Color4%▄▅▅█▇▇

Color is off

Color not as shown

The color isnt what the picture looks like

Advertised Vs Actual Product4%█▆▇▇▅▇
Material Quality4%█▆██▇▇

Material cheap

The plastic-y material it's made out of makes it very loud to even touch too

the material feels like a puffy coat with no rigidity

FAQ

Common Teal Backpack questions

Answered from the same tracked data.