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Taylor Swift Sunglasses

Fail

Shoppers spend an estimated $6K a year here, so Taylor Swift Sunglasses is a Fail.

Flapen Score
30
30 / 100
Ranks 15,861 of 16,930 Clothing, Shoes & Jewelry niches · −15 vs the category median of 45
Market size
$6K/yr13K searches / yr
90-day growth
-7.6%search demand this quarter
Competition
70%top-5 click share · 16 brands · 18 sellers

Flapen Score

Taylor Swift Sunglasses against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Taylor Swift Sunglasses is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Taylor Swift Sunglasses market on Amazon at a glance

Shoppers on Amazon United States searched for Taylor Swift Sunglasses 13K times last year and spent an estimated $6K. The top 5 brands take 70% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
5.1%
Market size, estimated
$6Ka year
Peak month
October8.5× the quietest month
Top search term
taylor swift sunglasses6K searches a year

02 · Price

A sale here is worth $9.38.

Listings sell for $9.38 on average, from $5.46 to $22.06. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $9.38 that is $0 to $938 a year per listing.

Average price
$9.38under the $15 to $100 sweet spot
Price range
$5.46–$22.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$938
Returns
5.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #14,920 within Accessories. It carries 595 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#14,920in Accessories
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
595per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Taylor Swift Sunglasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

16 falling

Sellers

18

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

25%

  • Brand 136%
  • Brand 215%
  • Brand 39%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Taylor Swift Sunglasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 8.5×

Search terms

Top Taylor Swift Sunglasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • taylor swift sunglasses6K/yr
  • taylor swift glasses4K/yr
  • taylor swift heart sunglasses888/yr
  • taylor swift sunglasses for girls784/yr
  • taylor swift heart glasses756/yr
  • heart sunglasses taylor swift343/yr
  • heart glasses taylor swift228/yr
  • taylor swift sunglasses for women534/yr

Reviews and returns

What reviews say buyers love and hate about Taylor Swift Sunglasses

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Value For Money”
21%of negative reviews mention “Quality-Overall”
5.6%of orders come back
“Cheap”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Taylor Swift Sunglasses questions

Answered from the same tracked data.