Taylor Swift Necklace

Shoppers searched for this 413K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.

Searches, last 12 months

413K

Growth, 90 days vs prior 90

-19.8%

Conversion, latest week

2.3%

Market size, estimated

$120Ka year

Peak month

December6.8× the quietest month

Top search term

taylor swift stuff58K searches a year

Listings sell for $12.67 on average, from $5.85 to $31.30. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $12.67 that is $0 to $1K a year per listing.

Average price

$12.67under the $15 to $100 sweet spot

Price range

$5.85–$31.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

3.4%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #5,533 within Earrings. It carries 317 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

13.8%

Average rank

#5,533in Earrings

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

317per listing

Listings tracked

24

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

32 months