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Taylor Swift Keychain

Fail

Prices span $5.59–$15.17, mostly outside the sweet spot, so Taylor Swift Keychain is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$16K/yr76K searches / yr
90-day growth
-20.8%search demand this quarter
Competition
41%top-5 click share · 22 brands · 25 sellers

Flapen Score

Taylor Swift Keychain against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Taylor Swift Keychain is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Taylor Swift Keychain market on Amazon at a glance

Shoppers on Amazon United States searched for Taylor Swift Keychain 76K times last year and spent an estimated $16K. The top 5 brands take 53% of clicks. Demand peaks in Jul–Aug–Sep–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-20.8%
Conversion, latest week
2.3%
Market size, estimated
$16Ka year
Peak month
December5.8× the quietest month
Top search term
taylor swift keychain58K searches a year

02 · Price

A sale here is worth $9.50.

Listings sell for $9.50 on average, from $5.59 to $15.17. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $9.50 that is $0 to $950 a year per listing.

Average price
$9.50under the $15 to $100 sweet spot
Price range
$5.59–$15.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$950
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.6% of listings are out of stock. The average listing ranks #29,690 within Keyrings & Keychains. It carries 439 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
22.6%
Average rank
#29,690in Keyrings & Keychains
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
439per listing
Listings tracked
30

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Taylor Swift Keychain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

25

Top-5 brand share

53%

Top 20: 98%

Top-5 click share

41%

Top 20: 90%

Open market

41%

  • Brand 116%
  • Brand 212%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Taylor Swift Keychain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Nov, Dec · busiest ÷ quietest = 5.8×

Search terms

Top Taylor Swift Keychain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • taylor swift keychain58K/yr
  • taylor swift key chain5K/yr
  • taylor swift key chains4K/yr
  • taylor swift keychains6K/yr
  • swiftie keychain2K/yr
  • taylor swift keychains for girls1K/yr

Reviews and returns

What reviews say buyers love and hate about Taylor Swift Keychain

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Chain/Key Quality”
32%of negative reviews mention “Quality-Overall”
1.4%of orders come back
“Item is very cheaply made”
A buyer, on “Quality-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Taylor Swift Keychain questions

Answered from the same tracked data.