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Taylor Swift Hoodie

Fail

Demand is soft, at -55.5% this quarter, so Taylor Swift Hoodie is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$17K/yr316K searches / yr
90-day growth
-55.5%search demand this quarter
Competition
37%top-5 click share · 19 brands · 19 sellers

Flapen Score

Taylor Swift Hoodie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Taylor Swift Hoodie is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Taylor Swift Hoodie market on Amazon at a glance

Shoppers on Amazon United States searched for Taylor Swift Hoodie 316K times last year and spent an estimated $17K. The top 5 brands take 70% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 316K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -55.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
316K
Growth, 90 days vs prior 90
-55.5%
Conversion, latest week
0.2%
Market size, estimated
$17Ka year
Peak month
December26.4× the quietest month
Top search term
taylor swift sweatshirt111K searches a year

02 · Price

A sale here is worth $27.81.

Listings sell for $27.81 on average, from $13.64 to $43.37. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $27.81 that is $0 to $3K a year per listing.

Average price
$27.81inside the $15 to $100 sweet spot
Price range
$13.64–$43.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
8.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #17,985 within Hoodies. It carries 455 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
61%
Out of stock, average day
9.0%
Average rank
#17,985in Hoodies
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
455per listing
Listings tracked
41

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Taylor Swift Hoodie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

19 falling

Sellers

19

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

37%

Top 20: 80%

Open market

25%

  • Brand 121%
  • Brand 216%
  • Brand 314%
  • Brand 411%
  • Brand 58%
  • Brand 65%

Demand

Taylor Swift Hoodie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 26.4×

Search terms

Top Taylor Swift Hoodie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • taylor swift sweatshirt111K/yr
  • taylor swift hoodie67K/yr
  • taylor swift sweater29K/yr
  • taylor swift hoodies16K/yr
  • taylor swift sweatshirts14K/yr
  • taylor swift sweatshirt girls16K/yr
  • taylor swift merch sweatshirt3K/yr
  • taylor swift hoodie girls8K/yr
  • taylor swift sweatshirt kids7K/yr
  • taylor swift sweatshirts for women11K/yr

Reviews and returns

What reviews say buyers love and hate about Taylor Swift Hoodie

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
46%of negative reviews mention “Size-Overall”
8.4%of orders come back
“fit is different”
A buyer, on “Size-Overall”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Taylor Swift Hoodie questions

Answered from the same tracked data.