Taylor Swift Hat

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months

64K

Growth, 90 days vs prior 90

-5.9%

Conversion, latest week

2.6%

Market size, estimated

$29Ka year

Peak month

October12.4× the quietest month

Top search term

taylor swift hat24K searches a year

Listings sell for $17.46 on average, from $5.79 to $26.04. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $17.46 that is $0 to $2K a year per listing.

Average price

$17.46inside the $15 to $100 sweet spot

Price range

$5.79–$26.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

9.5%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 16.3% of listings are out of stock. The average listing ranks #6,564 within Fedoras. It carries 422 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

97%

Out of stock, average day

16.3%

Average rank

#6,564in Fedoras

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

422per listing

Listings tracked

31

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months