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Taylor Swift Birthday Shirt

Fail

Shoppers spend an estimated $9K a year here, so Taylor Swift Birthday Shirt is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$9K/yr29K searches / yr
90-day growth
-23.4%search demand this quarter
Competition
25%top-5 click share · 32 brands · 29 sellers

Flapen Score

Taylor Swift Birthday Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Taylor Swift Birthday Shirt is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Taylor Swift Birthday Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Taylor Swift Birthday Shirt 29K times last year and spent an estimated $9K. The top 5 brands take 72% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-23.4%
Conversion, latest week
2.0%
Market size, estimated
$9Ka year
Peak month
August4.4× the quietest month
Top search term
taylor swift birthday shirt13K searches a year

02 · Price

A sale here is worth $14.70.

Listings sell for $14.70 on average, from $8.38 to $28.95. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $14.70 that is $0 to $1K a year per listing.

Average price
$14.70under the $15 to $100 sweet spot
Price range
$8.38–$28.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 21.9% of listings are out of stock. The average listing ranks #11,747 within Tops, Tees & Blouses. It carries 316 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
99%
Out of stock, average day
21.9%
Average rank
#11,747in Tops, Tees & Blouses
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
316per listing
Listings tracked
82

04 · Newcomers

0 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
21 months

Products

Top Taylor Swift Birthday Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

32 rising

Sellers

29

Top-5 brand share

72%

Top 20: 96%

Top-5 click share

25%

Top 20: 65%

Open market

24%

  • Brand 137%
  • Brand 219%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Taylor Swift Birthday Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 4.4×

Search terms

Top Taylor Swift Birthday Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • taylor swift birthday shirt13K/yr
  • its me hi im the birthday girl its me12K/yr
  • hi its me im the birthday girl shirt2K/yr
  • taylor swift birthday shirt girls1K/yr
  • its me hi im the birthday girl its me shirt818/yr
  • im the birthday girl its me shirt54/yr

Reviews and returns

What reviews say buyers love and hate about Taylor Swift Birthday Shirt

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
4.5%of orders come back
“However this is pretty tight”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Taylor Swift Birthday Shirt questions

Answered from the same tracked data.