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Tattoo Choker

Fail

Demand is soft, at -6.6% this quarter, so Tattoo Choker is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$201K/yr310K searches / yr
90-day growth
-6.6%search demand this quarter
Competition
39%top-5 click share · 20 brands · 29 sellers

Flapen Score

Tattoo Choker against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Tattoo Choker is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tattoo Choker market on Amazon at a glance

Shoppers on Amazon United States searched for Tattoo Choker 310K times last year and spent an estimated $201K. The top 5 brands take 76% of clicks. Demand peaks in Sep–Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 310K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $201K a year.

Searches, last 12 months
310K
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
6.2%
Market size, estimated
$201Ka year
Peak month
October2.7× the quietest month
Top search term
tattoo choker93K searches a year

02 · Price

A sale here is worth $10.53.

Listings sell for $10.53 on average, from $5.19 to $24.13. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $10.53 that is $1K to $3K a year per listing.

Average price
$10.53under the $15 to $100 sweet spot
Price range
$5.19–$24.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #2,171 within Chokers. It carries 1,087 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#2,171in Chokers
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
1,087per listing
Listings tracked
43

04 · Newcomers

6 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
6Amazon's first-year sales bar
Average brand age
37 months

Products

Top Tattoo Choker products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

$0$8K$16K$24K$32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

29

Est. top-5 brand share

76%

Top 20: 100%

Est. top-5 click share

39%

Top 20: 75%

Open market

21%

  • BodyJ4You32%
  • EXPRESSIONS19%
  • WLXNCYKE10%
  • Palotay9%
  • LUSTRIB6%
  • Gsbnjuy3%

Demand

Tattoo Choker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.7×

Search terms

Top Tattoo Choker search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tattoo choker93K/yr
  • tattoo choker necklace31K/yr
  • girls choker necklace26K/yr
  • kids choker necklace19K/yr
  • ribbon choker17K/yr
  • punk choker14K/yr
  • black leather choker14K/yr
  • goth collar10K/yr
  • tattoo necklace7K/yr
  • plastic choker necklace8K/yr

Reviews and returns

What reviews say buyers love and hate about Tattoo Choker

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Advertised Vs Actual Product”
18%of negative reviews mention “Size-Overall”
3.7%of orders come back
“not long enough”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Tattoo Choker questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data