Tartan Scarf

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -60.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months

106K

Growth, 90 days vs prior 90

-60.5%

Conversion, latest week

1.3%

Market size, estimated

$21Ka year

Peak month

December26.7× the quietest month

Top search term

tartan scarf27K searches a year

Listings sell for $15.05 on average, from $4.96 to $136.40. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $15.05 that is $0 to $2K a year per listing.

Average price

$15.05inside the $15 to $100 sweet spot

Price range

$4.96–$136.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

5.3%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #1,409 within Scarves. It carries 1,331 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

96%

Out of stock, average day

6.9%

Average rank

#1,409in Scarves

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

1,331per listing

Listings tracked

45

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months