Is Tankini Tops for Women Swimwear profitable to sell on Amazon United States?

Flapen scores Tankini Tops for Women Swimwear 62 out of 100 on Amazon United States, a Maybe. Shoppers spend $187K a year across 347 tracked products. 64 of the 144 products launched in the last year cleared the first-year sales bar. Search demand grew +94.3% in the last 90 days.

How competitive is the Tankini Tops for Women Swimwear niche on Amazon United States?

61 brands and 78 sellers compete in Tankini Tops for Women Swimwear on Amazon United States. The top 5 Tankini Tops for Women Swimwear products take 8% of clicks, and the top 5 brands take 59%.

What do buyers complain about in Tankini Tops for Women Swimwear?

Tankini Tops for Women Swimwear buyers on Amazon United States complain most about Size-Overall, Chest Fit, and Color. An estimated 14.2% of orders come back, which is high.

When does demand for Tankini Tops for Women Swimwear peak?

Search demand for Tankini Tops for Women Swimwear on Amazon United States peaks in May–Jun–Jul, and the busiest month runs 18.7× the quietest.

What does it cost to enter the Tankini Tops for Women Swimwear niche?

Tankini Tops for Women Swimwear sells for $32.08 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $15.77 to $79.18. The average product has 642 reviews, the count a new listing must catch up to.

Tankini Tops for Women Swimwear

Maybe

The top 5 products take only 8% of clicks. But an estimated 14.2% of orders come back, so Tankini Tops for Women Swimwear is a Maybe.

Filters High Returns

Flapen Score: 62
62 / 100Top 3% of 16,930 Clothing, Shoes & Jewelry niches · +17 vs the category median of 45
Market size: $187K/yr1.9M searches / yr
90-day growth: +94.3%search demand this quarter
Competition: 8%top-5 click share · 61 brands · 78 sellers

Flapen Score

Tankini Tops for Women Swimwear against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Tankini Tops for Women Swimwear is stronger. Inside it, weaker.

62Maybe

This niche Category average

See the method

Market

The Tankini Tops for Women Swimwear market on Amazon at a glance

Shoppers on Amazon United States searched for Tankini Tops for Women Swimwear 1.9M times last year and spent an estimated $187K. The top 5 brands take 59% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +94.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $187K a year.

Searches, last 12 months: 1.9M
Growth, 90 days vs prior 90: +94.3%
Conversion, latest week: 0.3%
Market size, estimated: $187Ka year
Peak month: July18.7× the quietest month
Top search term: cupshe tankini280K searches a year

02 · Price

A sale here is worth $32.08.

Listings sell for $32.08 on average, from $15.77 to $79.18. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $32.08 that is $0 to $3K a year per listing.

Average price: $32.08inside the $15 to $100 sweet spot
Price range: $15.77–$79.18
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 6K–8K
Units per listing a year: 0–100
Revenue per listing a year: $0–$3K
Returns: 14.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #215 within Swimsuits & Cover Ups. It carries 642 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings: 93%
Prime listings: 100%
Out of stock, average day: 1.4%
Average rank: #215in Swimsuits & Cover Ups
Average rating: 4.27 starsAmazon United States average 4.42 stars
Average reviews: 642per listing
Listings tracked: 347

04 · Newcomers

64 of last year's 144 launches cleared the first-year sales bar.

144 products launched here in the last 12 months. 64 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 144
Successful launches: 64Amazon's first-year sales bar
Average brand age: 35 months

Products

Top Tankini Tops for Women Swimwear products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 8% of clicks. An open shelf where new products get seen.

Brands

61 falling

Sellers

Top-5 brand share

59%

Top 20: 90%

Top-5 click share

Top 20: 21%

Open market

47%

Brand 121%
Brand 211%
Brand 37%
Brand 46%
Brand 54%
Brand 64%

Demand

Tankini Tops for Women Swimwear search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: May, Jun, Jul · busiest ÷ quietest = 18.7×

Search terms

Top Tankini Tops for Women Swimwear search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

cupshe tankini280K/yr +107.5%0.3% conv.
cute tankini249K/yr +102.4%0.1% conv.
underwire tankini tops for women192K/yr +91.8%0.2% conv.
swim shorts women set162K/yr +130.1%0.1% conv.
black tankini top151K/yr +164.4%0.5% conv.
halter tankini118K/yr +144.0%0.1% conv.
black tankini99K/yr +155.7%0.3% conv.
underwire tankini110K/yr +96.3%0.1% conv.
cute tankinis79K/yr +59.7%0.0% conv.
black tankini swimsuits for women64K/yr +98.8%0.3% conv.

Reviews and returns

What reviews say buyers love and hate about Tankini Tops for Women Swimwear

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Size-Overall”

40%of negative reviews mention “Size-Overall”

14.2%of orders come back

“Awkward fit”

A buyer, on “Size-Overall”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

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FAQ

Common Tankini Tops for Women Swimwear questions

Answered from the same tracked data.

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