Is tankini bottoms profitable to sell on Amazon United States?

The niche generates $28K/yr across 110 tracked products. 11 of 19 products launched in the last 360 days are still selling. 90-day search growth is +98.4%. Flapen's verdict: Worth a look (54/100).

How competitive is the tankini bottoms niche?

32 brands and 37 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in tankini bottoms?

Top complaints mined from reviews: Size-Overall, Stretchability/Expandability/Elasticity, Waist Fit. The return rate is 14.4% — above our launch gate.

When does demand for tankini bottoms peak?

Demand peaks in May–Jun–Jul; the busiest month runs 13.8× the quietest.

What does it cost to enter the tankini bottoms niche?

Listings span $10.66–$45.56; the average listing price is $19.11 (sweet spot $15–$100). The average incumbent carries 1,772 reviews — the moat a new listing must climb.

tankini bottoms

Worth a look

Shows a fragmented shelf (top 5 take 20% of clicks), but high returns (14.4%) keeps it on the watch list.

Competition

Great20%

top-5 click share — an open shelf

Growth

Great+98.4%

90-day search growth — must beat 0% to launch

Avg price

Great$19.11

avg listing price — sweet spot $15–$100

Price range

Great$10.66–$45.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great52%

top-5 brand share — no brand owns this niche

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,771.68

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$28K

$28K/yr · 166K searches

Returns

Bad14.4%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, tankini bottoms is a $28K/yr Amazon United States market (166K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 54/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

tankini bottoms market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $38K–$48K; units × avg price
Conversion rate: 0.9%
Avg BSR: #169
Page quality: 0%
Prime: 100%
Sponsored: 98%
Out of stock: 0.8%
Avg brand age: 41 months
Avg seller age: 166 days

Competition & brand share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

32 falling

Sellers

Top-5 brand share

52%

Top 20: 95%

Top-5 click share

20%

Top 20: 51%

Open market

41%

Tempt Me16%
SANTINY10%
Yonique10%
Dipinon9%
Amazon Essentials7%
Daci7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +98.4% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 13.8×

Open Trend

Top tankini bottoms search terms

tankini bottoms for women52K/yr +86.8%0.9% conv.
tankini bottoms35K/yr +117.1%0.7% conv.
tankini bottoms for women tummy control9K/yr +175.7%0.8% conv.
daci swim bottoms for women6K/yr +139.7%0.7% conv.
womens tankini bottoms9K/yr +88.4%0.6% conv.
tankini bottom7K/yr +93.1%0.6% conv.
younique swim bottoms4K/yr +287.1%0.3% conv.
modest swim bottoms for women5K/yr +154.3%0.2% conv.
ladies bathing suit bottoms6K/yr +105.0%0.6% conv.
tankini bottoms only7K/yr -2.7%0.6% conv.

All search terms

Top tankini bottoms products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yonique Womens Swim Shorts Solid Tankini Bottoms Swimsuit Bottoms(Available in Plus) Black L

Yonique$17.994.4★4,617 rev

Amazon Essentials Womens AEWS1289SS23 Washed Black XXL

Amazon Essentials$11.634.4★673 rev

Tempt Me Womens Black High Waisted Bikini Bottom Tummy Control Ruched Bathing Suit Swim Bottom L

Tempt Me$22.634.4★1,874 rev

Tempt Me Womens High Waisted Swimsuit Bottom Black Tummy Control Ruched Bikini Bottom Vintage Swim Bottom Tankini Briefs L

Tempt Me$20.844.4★5,859 rev

Bellecarrie Womens High Waisted Bikini Bottoms Full Coverage Tankini Swimsuit Bottoms Swim Dance Briefs (Black L)

Bellecarrie$17.694.4★1,247 rev

Newest

by launch date

G Gradual Womens High Waisted Bikini Bottoms Tummy Control Swim Bottom Full Coverage Bathing Suit Swimsuit Bottoms for Women(Black M)

G Gradual$20.62114 rev

5mo ago

SANTINY Womens Swim Skirt with Pocket Scalloped Hem High Waist Tankini Swimsuit Tummy Control Bathing Suit Bottoms for Women (Navy_XL)

SANTINY$21.32135 rev

7mo ago

Blooming Jelly Womens High Waisted Bikini Bottoms Tummy Control Swim Bottom Ruched Full Coverage Retro Swimwear(Black Medium)

Blooming Jelly$16.72160 rev

7mo ago

Daci Black Women Mid Waist Bikini Bottoms - Full Coverage Swim Bathing Suit Bottom Side Tied Swimsuit Bottoms S

Daci$17.57741 rev

1y ago

Tempt Me Womens Swim Shorts High Waisted Swimsuit Shorts Black Adjustable Ruched Side Boyshorts Tummy Control Bathing Suit Bottom L

Tempt Me$19.87314 rev

2y ago

What buyers say about tankini bottoms

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall47%

“fit as expected”

Comfort-Overall13%

“So comfortable”

Quality-Overall9%

“The quality feels solid”

Shape/Style4%

“Comfort and style”

Material Quality4%

“Material is super comfortable”

Value For Money3%

“Worth It”

Advertised Vs Actual Product3%

“Exactly as advertised”

Color2%

“Color is accurate”

Pockets/Compartments2%

“Love the pockets”

Exercise/Sports Suitability2%

“Great swim shorts”

What buyers complain about

Size-Overall36%

“Too big”

Stretchability/Expandability/Elasticity3%

“Too Stretchy”

Waist Fit3%

“Waist was much higher than expected”

Material Quality3%

“Cheap material and not the best sewing”

Quality-Overall3%

“they look so cheap”

Shape/Style2%

“Doesn't hold shape”

Thigh Fit2%

“tight in the legs”

Color2%

“The color is not a navy blue”

Chest Fit2%

“the chest fit very funny”

Length2%

“Tourneys short”

Top return reasons

Size-Overall48%

Waist Fit17%

Length7%

Hip Fit7%

Chest Fit4%