Tangled Merchandise

Shoppers searched for this 330K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $209K a year.

Searches, last 12 months

330K

Growth, 90 days vs prior 90

-33.2%

Conversion, latest week

1.5%

Market size, estimated

$209Ka year

Peak month

December2.6× the quietest month

Top search term

rapunzel loungefly27K searches a year

Listings sell for $43.68 on average, from $14.79 to $88.96. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $43.68 that is $4K to $11K a year per listing.

Average price

$43.68inside the $15 to $100 sweet spot

Price range

$14.79–$88.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$4K–$11K

Returns

2.4%of orders · Amazon United States median 2.1%

43% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #4,736 within Crossbody Bags. It carries 1,714 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings

43%

Prime listings

82%

Out of stock, average day

5.5%

Average rank

#4,736in Crossbody Bags

Average rating

4.76 starsAmazon United States average 4.42 stars

Average reviews

1,714per listing

Listings tracked

28

10 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

7Amazon's first-year sales bar

Average brand age

32 months