tan umbrella
Worth a lookShows a sweet-spot price point ($67.18 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$67.18avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Growth
Great+82.4%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Returns
Good2.9%return rate — above 5% kills the launch gate
Price range
Good$9.38–$180.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$119K$119K/yr · 39K searches
Review moat
Bad4,658.78avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, tan umbrella is a $119K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 59/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
tan umbrella market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $101K–$134K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #198
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 95%
- Out of stock
- 7.9%
- Avg brand age
- 31 months
- Avg seller age
- 204 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
18 falling
Sellers
30
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
29%
Top 20: 64%
Open market
15%
- AreShark69%
- BAODINI5%
- Blissun3%
- AMMSUN3%
- SoulRain3%
- Yoobure2%
- Open — no brand owns it (12 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — +82.4% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 9.9×
Top tan umbrella search terms
- areshark16K/yr
- beige umbrella9K/yr
- tan umbrella5K/yr
- areshark patio umbrella3K/yr
- cream umbrella4K/yr
- areshark office chair3K/yr
Top tan umbrella products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AreShark 9 FT Patio Umbrella for Outdoor Outdoor Table Umbrella with Push Button Tilt and Crank Outdoor Patio Umbrellas with 8 Sturdy Ribs for Market Garden Pool (Beige)
AreShark$41.234.4★1,362 rev
AreShark Office Chair Ergonomic Desk Chairs with Adjustable Lumbar Support& Headrest Hanger High Back Breathable Mesh Chair with Wheels Rolling Swivel Comfy Task Computer Chair for Home Work Gaming
AreShark$111.214.1★296 rev
AreShark 9FT Patio Umbrella with Solar Lights 32 Lighted Pool Umbrella w/Tilt and Crank Outdoor Market Solar Umbrellas for Garden Deck Backyard Pool and Beach Beige
AreShark$59.424.3★471 rev
BAODINI Small UV Protection Travel Umbrella Compact for Rain and Sun UPF 50+ Windproof Portable 42 inch Umbrella for Women and Men
BAODINI$14.714.3★2,302 rev
AreShark 81.5lb Patio Umbrella Stand Water Fill Base Heavy Duty Black
AreShark$30.114.2★99 rev
Newest
by launch dateAreShark Office Chair Ergonomic Desk Chairs with Adjustable Lumbar Support& Headrest Hanger High Back Breathable Mesh Chair with Wheels Rolling Swivel Comfy Task Computer Chair for Home Work Gaming
AreShark$111.21296 rev
AreShark 81.5lb Patio Umbrella Stand Water Fill Base Heavy Duty Black
AreShark$30.1199 rev
AreShark 9FT Patio Umbrella with Solar Lights 32 Lighted Pool Umbrella w/Tilt and Crank Outdoor Market Solar Umbrellas for Garden Deck Backyard Pool and Beach Beige
AreShark$59.42471 rev
AreShark 7ft Patio Umbrella with Fringe UPF50+ Beach Umbrella for Table Pool & Garden Portable Outdoor Tassels Umbrella w/Fiberglass Ribs&Push Bottom Tilt(Ivory)
AreShark$60.5180 rev
AreShark 10 FT Outdoor Patio Umbrella Patio Table Umbrella with Push Button Tilt and Crank Outdoor Patio Umbrellas with 8 Fiberglass Ribs Patio Umbrellas for Market Garden Pool (Beige)
AreShark$60.1389 rev
Trending
90-day click momentum
AreShark 9FT Half Patio Umbrella Outdoor Wall Umbrella with Crank & 5 Sturdy Ribs Table 1/2 Umbrella Patio for Garden Deck Balcony and Pool Beige
AreShark$51.154.5★
AreShark 13 FT Patio Umbrella with Solar Lights Double-Sided Outdoor Table Umbrellas with Crank Large Rectangular Market Umbrella for Porch Lawn Pool Backyard Beige
AreShark$111.304.1★
Seniny Windproof Travel Umbrella Automatic Umbrellas for Rain Portable & Compact Umbrellas for Backpack Strong UV for Protection Folding Small Sun Umbrella for Car Walking Beige
Seniny$9.694.5★
AreShark 9 FT Patio Umbrella for Outdoor Outdoor Table Umbrella with Push Button Tilt and Crank Outdoor Patio Umbrellas with 8 Sturdy Ribs for Market Garden Pool (Cream-white)
AreShark$50.484.4★
AreShark 7ft Patio Umbrella with Fringe UPF50+ Beach Umbrella for Table Pool & Garden Portable Outdoor Tassels Umbrella w/Fiberglass Ribs&Push Bottom Tilt(Ivory)
AreShark$60.514.4★
What buyers say about tan umbrella
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, good price, good size and arrived on time”
“Good value for the cost”
“It's construction is sturdy”
“Assembly is simple”
“Comfortable and supportive”
“I love the size of it”
“Strong durable compact”
“Easy to handle”
“As advertised”
“color as described”
What buyers complain about
“Broke in a week”
“Cheap quality”
“Small size”
“Not Sturdy”
“hard to open”
“material is not good”
“Not as comfortable as I thought”
“I couldn't assemble pieces because none of them fit properly”
“Not accurate color”
“Waste of money”
Top return reasons
Common questions
- Is tan umbrella profitable to sell on Amazon United States?
- The niche generates $119K/yr across 64 tracked products. 34 of 39 products launched in the last 360 days are still selling. 90-day search growth is +82.4%. Flapen's verdict: Worth a look (59/100).
- How competitive is the tan umbrella niche?
- 18 brands and 30 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in tan umbrella?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.9%.
- When does demand for tan umbrella peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 9.9× the quietest.
- What does it cost to enter the tan umbrella niche?
- Listings span $9.38–$180.10; the average listing price is $67.18 (sweet spot $15–$100). The average incumbent carries 4,659 reviews — the moat a new listing must climb.