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Tan Through Swimwear Women

Maybe

The top 5 products take only 11% of clicks. But an estimated 14.5% of orders come back, so Tan Through Swimwear Women is a Maybe.

Flapen Score
60
60 / 100
Top 5% of 16,930 Clothing, Shoes & Jewelry niches · +15 vs the category median of 45
Market size
$75K/yr959K searches / yr
90-day growth
+106.3%search demand this quarter
Competition
11%top-5 click share · 61 brands · 67 sellers

Flapen Score

Tan Through Swimwear Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Tan Through Swimwear Women is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tan Through Swimwear Women market on Amazon at a glance

Shoppers on Amazon United States searched for Tan Through Swimwear Women 959K times last year and spent an estimated $75K. The top 5 brands take 40% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 959K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +106.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months
959K
Growth, 90 days vs prior 90
+106.3%
Conversion, latest week
0.2%
Market size, estimated
$75Ka year
Peak month
June11.4× the quietest month
Top search term
one piece swimsuit with skirt136K searches a year

02 · Price

A sale here is worth $34.15.

Listings sell for $34.15 on average, from $8.78 to $61.62. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $34.15 that is $0 to $3K a year per listing.

Average price
$34.15inside the $15 to $100 sweet spot
Price range
$8.78–$61.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
14.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #917 within Swimsuits & Cover Ups. It carries 1,320 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#917in Swimsuits & Cover Ups
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
1,320per listing
Listings tracked
246

04 · Newcomers

35 of last year's 101 launches cleared the first-year sales bar.

101 products launched here in the last 12 months. 35 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
101
Successful launches
35Amazon's first-year sales bar
Average brand age
31 months

Products

Top Tan Through Swimwear Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 11% of clicks. An open shelf where new products get seen.

Brands

61 rising

Sellers

67

Top-5 brand share

40%

Top 20: 81%

Top-5 click share

11%

Top 20: 28%

Open market

55%

  • Brand 112%
  • Brand 210%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Tan Through Swimwear Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 11.4×

Search terms

Top Tan Through Swimwear Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • one piece swimsuit with skirt136K/yr
  • skirted swimsuits for women109K/yr
  • one piece swimsuit women with skirt106K/yr
  • swim dress with shorts78K/yr
  • skirt swimsuit49K/yr
  • 2 piece swim dress54K/yr
  • two piece swim dress42K/yr
  • one piece bathing suit with skirt43K/yr
  • modest swim dress42K/yr
  • womens one piece swimsuits with skirt38K/yr

Reviews and returns

What reviews say buyers love and hate about Tan Through Swimwear Women

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Size-Overall”
14.5%of orders come back
“Shorts are too short”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Tan Through Swimwear Women questions

Answered from the same tracked data.