tan sweatshirt
Skip itSoft demand (-61.4% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible12%top-5 click share — an open shelf
Avg price
Great$16.40avg listing price — sweet spot $15–$100
Price range
Okay$6.97–$208.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Returns
Bad5.7%return rate — above 5% kills the launch gate
Review moat
Bad28,491.92avg incumbent reviews — the moat a new listing must climb
Market size
Bad$33K$33K/yr · 354K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-61.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, tan sweatshirt is a $33K/yr Amazon United States market (354K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
tan sweatshirt market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $66K–$82K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #411
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 90%
- Out of stock
- 0.0%
- Avg brand age
- 33 months
- Avg seller age
- 152 days
Competition & brand share
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.Brands
32 rising
Sellers
116
Top-5 brand share
84%
Top 20: 97%
Top-5 click share
12%
Top 20: 36%
Open market
13%
- Fruit of the Loom40%
- Amazon Essentials25%
- Hanes8%
- Gildan7%
- Russell Athletic4%
- EFAN2%
- Open — no brand owns it (26 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -61.4% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.7×
Top tan sweatshirt search terms
- fruit of the loom sweatshirt83K/yr
- fruit of the loom hoodie44K/yr
- cream sweatshirt47K/yr
- fruit of the loom hoodies for men20K/yr
- cream crewneck sweatshirt16K/yr
- beige sweatshirt18K/yr
- tan sweatshirt24K/yr
- fruit of the loom mens sweatshirt17K/yr
- fruit of the loom sweatshirts for men12K/yr
- fruit of the loom hoodies9K/yr
Top tan sweatshirt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Off-white Medium
Amazon Essentials$10.494.5★41,629 rev
Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Black X-Large
Amazon Essentials$11.514.5★41,629 rev
Fruit of the Loom mens Eversoft Fleece Sweatshirts & Hoodies Shirt Pullover - Black Large US
Fruit of the Loom$11.044.6★27,855 rev
Fruit of the Loom Mens Eversoft Fleece Sweatshirts & Hoodies Sweatshirt-Black Medium
Fruit of the Loom$9.384.6★31,457 rev
Amazon Essentials Mens Oversized-Fit Crewneck Sweatshirt Tan Small
Amazon Essentials$14.254.5★966 rev
Newest
by launch date
Gildan Adult Fleece Crewneck Sweatshirt Style G18000 Multipack Sand (1-pack) Medium
Gildan$13.7048,514 rev
Amazon Essentials Mens Oversized-Fit Crewneck Sweatshirt Tan Small
Amazon Essentials$14.25966 rev
Amazon Essentials Mens Oversized-Fit Crewneck Sweatshirt Tan Large
Amazon Essentials$15.36966 rev
Originals Fleece Sweatshirt Heavyweight Sweatshirt for Women Relaxed Fit
Hanes$15.751,726 rev
Fruit of the Loom Mens Eversoft Fleece Sweatshirts & Hoodies Moisture Wicking & Breathable Sizes S-4X Full Zip-Grey Heather Small
Fruit of the Loom$11.2349,473 rev
Trending
90-day click momentum
Amazon Essentials Mens Lightweight French Terry Full-Zip Hoodie Black Large
Amazon Essentials$19.384.4★
Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Off-white Small
Amazon Essentials$10.784.5★
Amazon Essentials Mens Oversized-Fit Crewneck Sweatshirt Tan Small
Amazon Essentials$14.254.5★
Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Off-white Medium
Amazon Essentials$10.494.5★
Dri-Power Fleece Crew - Dark Green - XX-Large
Russell Athletic$15.754.6★
What buyers say about tan sweatshirt
What buyers praise and complain about, mined from review topics.What buyers love
“Fits as expected”
“Really comfortable”
“Quality shirt”
“Soft and reliable”
“Great Value”
“warm enough for cold mornings”
“Color is true”
“Its lightweight and breathable”
“Soft material”
“As advertised”
What buyers complain about
“too long”
“Inferior quality”
“Not overly thick”
“the material is not soft”
“Literally unusable pockets”
“not light gray”
“Super thin”
“Size shrinks a lot on washing - also a lot of shedding”
“Too much stretchy”
“Couldn't even get my hand down the sleeve”
Top return reasons
Common questions
- Is tan sweatshirt profitable to sell on Amazon United States?
- The niche generates $33K/yr across 199 tracked products. 5 of 19 products launched in the last 360 days are still selling. 90-day search growth is -61.4%. Flapen's verdict: Skip it (33/100).
- How competitive is the tan sweatshirt niche?
- 32 brands and 116 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in tan sweatshirt?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 5.7% — above our launch gate.
- When does demand for tan sweatshirt peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 7.7× the quietest.
- What does it cost to enter the tan sweatshirt niche?
- Listings span $6.97–$208.38; the average listing price is $16.40 (sweet spot $15–$100). The average incumbent carries 28,492 reviews — the moat a new listing must climb.