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Tan Sweatshirt

Fail

Demand is soft, at -61.4% this quarter, so Tan Sweatshirt is a Fail.

Flapen Score
33
33 / 100
Ranks 15,219 of 16,930 Clothing, Shoes & Jewelry niches · −12 vs the category median of 45
Market size
$33K/yr354K searches / yr
90-day growth
-61.4%search demand this quarter
Competition
12%top-5 click share · 32 brands · 116 sellers

Flapen Score

Tan Sweatshirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Tan Sweatshirt is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tan Sweatshirt market on Amazon at a glance

Shoppers on Amazon United States searched for Tan Sweatshirt 354K times last year and spent an estimated $33K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 354K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -61.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
354K
Growth, 90 days vs prior 90
-61.4%
Conversion, latest week
0.6%
Market size, estimated
$33Ka year
Peak month
December7.7× the quietest month
Top search term
fruit of the loom sweatshirt83K searches a year

02 · Price

A sale here is worth $16.40.

Listings sell for $16.40 on average, from $6.97 to $208.38. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $16.40 that is $0 to $2K a year per listing.

Average price
$16.40inside the $15 to $100 sweet spot
Price range
$6.97–$208.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #411 within Active Sweatshirts. It carries 28,492 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#411in Active Sweatshirts
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
28,492per listing
Listings tracked
199

04 · Newcomers

5 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
5Amazon's first-year sales bar
Average brand age
33 months

Products

Top Tan Sweatshirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 12% of clicks. An open shelf where new products get seen.

Brands

32 rising

Sellers

116

Top-5 brand share

84%

Top 20: 97%

Top-5 click share

12%

Top 20: 36%

Open market

13%

  • Brand 140%
  • Brand 225%
  • Brand 38%
  • Brand 47%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (26 brands, 13%)

Demand

Tan Sweatshirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.7×

Search terms

Top Tan Sweatshirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fruit of the loom sweatshirt83K/yr
  • fruit of the loom hoodie44K/yr
  • cream sweatshirt47K/yr
  • fruit of the loom hoodies for men20K/yr
  • cream crewneck sweatshirt16K/yr
  • beige sweatshirt18K/yr
  • tan sweatshirt24K/yr
  • fruit of the loom mens sweatshirt17K/yr
  • fruit of the loom sweatshirts for men12K/yr
  • fruit of the loom hoodies9K/yr

Reviews and returns

What reviews say buyers love and hate about Tan Sweatshirt

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
27%of negative reviews mention “Size-Overall”
5.7%of orders come back
“too long”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Tan Sweatshirt questions

Answered from the same tracked data.