Is Tan Socks profitable to sell on Amazon United States?

Flapen scores Tan Socks 61 out of 100 on Amazon United States, a Maybe. Shoppers spend $290K a year across 60 tracked products. Amazon counts 4 of the 7 products launched in the last year as successful launches. Search demand grew +26.2% in the last 90 days.

How competitive is the Tan Socks niche on Amazon United States?

31 brands and 48 sellers compete in Tan Socks on Amazon United States. The top 5 Tan Socks products take 28% of clicks, and the top 5 brands take 58%.

What do buyers complain about in Tan Socks?

Tan Socks buyers on Amazon United States complain most about Size-Overall, Thickness, and Quality-Overall. Returns run at 3.3% of orders.

When does demand for Tan Socks peak?

Search demand for Tan Socks on Amazon United States peaks in Oct–Nov–Dec, and the busiest month runs 2.4× the quietest.

What does it cost to enter the Tan Socks niche?

Tan Socks sells for $16.08 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $6.91 to $36.70. The average product has 4,661 reviews, the count a new listing must catch up to.

Tan Socks

Maybe

The top 5 products take only 28% of clicks. But the average product has 4,661 reviews to catch up to, so Tan Socks is a Maybe.

Flapen Score: 61
61 / 100Top 4% of 16,930 Clothing, Shoes & Jewelry niches · +16 vs the category median of 45
Market size: $290K/yr252K searches / yr
90-day growth: +26.2%search demand this quarter
Competition: 28%top-5 click share · 31 brands · 48 sellers

Flapen Score

Tan Socks against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Tan Socks is stronger. Inside it, weaker.

61Maybe

This niche Category average

See the method

Market

The Tan Socks market on Amazon at a glance

Shoppers on Amazon United States searched for Tan Socks 252K times last year and spent an estimated $290K. The top 5 brands take 58% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 252K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $290K a year.

Searches, last 12 months: 252K
Growth, 90 days vs prior 90: +26.2%
Conversion, latest week: 7.1%
Market size, estimated: $290Ka year
Peak month: December2.4× the quietest month
Top search term: tan socks30K searches a year

02 · Price

A sale here is worth $16.08.

Listings sell for $16.08 on average, from $6.91 to $36.70. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $16.08 that is $4K to $8K a year per listing.

Average price: $16.08inside the $15 to $100 sweet spot
Price range: $6.91–$36.70
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 15K–20K
Units per listing a year: 250–500
Revenue per listing a year: $4K–$8K
Returns: 3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #283 within Socks & Hosiery. It carries 4,661 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings: 87%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #283in Socks & Hosiery
Average rating: 4.52 starsAmazon United States average 4.42 stars
Average reviews: 4,661per listing
Listings tracked: 60

04 · Newcomers

Amazon counts 4 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months: 7
Successful launches: 4Amazon's first-year sales bar
Average brand age: 48 months

Products