Tan Shoe Polish

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months

69K

Growth, 90 days vs prior 90

-2.9%

Conversion, latest week

9.3%

Market size, estimated

$74Ka year

Peak month

February1.7× the quietest month

Top search term

tan shoe polish28K searches a year

Listings sell for $11.55 on average, from $6.14 to $24.96. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $11.55 that is $3K to $6K a year per listing.

Average price

$11.55under the $15 to $100 sweet spot

Price range

$6.14–$24.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

1.4%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #82 within Shoe, Jewelry & Watch Accessories. It carries 3,717 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

92%

Out of stock, average day

2.7%

Average rank

#82in Shoe, Jewelry & Watch Accessories

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

3,717per listing

Listings tracked

36

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

78 months