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Tan Shirt

Maybe

The top 5 products take only 11% of clicks. But buyers convert on only 0.8% of searches, so Tan Shirt is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 16,930 Clothing, Shoes & Jewelry niches · +5 vs the category median of 45
Market size
$42K/yr379K searches / yr
90-day growth
+33.0%search demand this quarter
Competition
11%top-5 click share · 62 brands · 113 sellers

Flapen Score

Tan Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Tan Shirt is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tan Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Tan Shirt 379K times last year and spent an estimated $42K. The top 5 brands take 50% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 379K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +33.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
379K
Growth, 90 days vs prior 90
+33.0%
Conversion, latest week
0.8%
Market size, estimated
$42Ka year
Top search term
tan shirt women65K searches a year

02 · Price

A sale here is worth $14.20.

Listings sell for $14.20 on average, from $6.54 to $35.32. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $14.20 that is $0 to $1K a year per listing.

Average price
$14.20under the $15 to $100 sweet spot
Price range
$6.54–$35.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
8.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #582 within T-Shirts. It carries 5,075 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
99%
Out of stock, average day
1.5%
Average rank
#582in T-Shirts
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
5,075per listing
Listings tracked
192

04 · Newcomers

20 of last year's 65 launches cleared the first-year sales bar.

65 products launched here in the last 12 months. 20 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
65
Successful launches
20Amazon's first-year sales bar
Average brand age
37 months

Products

Top Tan Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 11% of clicks. An open shelf where new products get seen.

Brands

62 rising

Sellers

113

Top-5 brand share

50%

Top 20: 83%

Top-5 click share

11%

Top 20: 30%

Open market

45%

  • Brand 114%
  • Brand 210%
  • Brand 310%
  • Brand 49%
  • Brand 57%
  • Brand 65%

Demand

Tan Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KBlack Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 2.0× · 9 of 12 months tracked

Search terms

Top Tan Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tan shirt women65K/yr
  • tan top43K/yr
  • tan shirt50K/yr
  • tan top for women43K/yr
  • tan tops for women casual23K/yr
  • tan shirts for women17K/yr
  • tan tshirt women15K/yr
  • tan t shirt15K/yr
  • tan womens shirt11K/yr
  • tan tshirt men11K/yr

Reviews and returns

What reviews say buyers love and hate about Tan Shirt

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
26%of negative reviews mention “Size-Overall”
8.8%of orders come back
“Runs large”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Tan Shirt questions

Answered from the same tracked data.