Skip to content

Tan Leotard Women

Fail

An estimated 12.9% of orders come back, so Tan Leotard Women is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$23K/yr56K searches / yr
90-day growth
-0.6%search demand this quarter
Competition
48%top-5 click share · 13 brands · 25 sellers

Flapen Score

Tan Leotard Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Tan Leotard Women is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tan Leotard Women market on Amazon at a glance

Shoppers on Amazon United States searched for Tan Leotard Women 56K times last year and spent an estimated $23K. The top 5 brands take 85% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-0.6%
Conversion, latest week
2.1%
Market size, estimated
$23Ka year
Top search term
tan leotard women21K searches a year

02 · Price

A sale here is worth $19.44.

Listings sell for $19.44 on average, from $13.02 to $29.29. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $19.44 that is $0 to $2K a year per listing.

Average price
$19.44inside the $15 to $100 sweet spot
Price range
$13.02–$29.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
12.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #1,437 within Dance. It carries 952 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#1,437in Dance
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
952per listing
Listings tracked
30

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Tan Leotard Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

25

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

48%

Top 20: 91%

Open market

11%

  • Brand 147%
  • Brand 214%
  • Brand 311%
  • Brand 48%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (7 brands, 11%)

Search terms

Top Tan Leotard Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tan leotard women21K/yr
  • womens nude leotard10K/yr
  • nude leotard women11K/yr
  • capezio nude leotard5K/yr
  • nude leotard womens4K/yr
  • nude leotard for women5K/yr

Reviews and returns

What reviews say buyers love and hate about Tan Leotard Women

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
26%of negative reviews mention “Size-Overall”
12.9%of orders come back
“Runs large”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Tan Leotard Women questions

Answered from the same tracked data.