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Tan Hoodie

Fail

Demand is soft, at -57.6% this quarter, so Tan Hoodie is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$19K/yr186K searches / yr
90-day growth
-57.6%search demand this quarter
Competition
19%top-5 click share · 59 brands · 101 sellers

Flapen Score

Tan Hoodie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Tan Hoodie is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tan Hoodie market on Amazon at a glance

Shoppers on Amazon United States searched for Tan Hoodie 186K times last year and spent an estimated $19K. The top 5 brands take 46% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -57.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
-57.6%
Conversion, latest week
0.4%
Market size, estimated
$19Ka year
Peak month
December6.6× the quietest month
Top search term
cream hoodie32K searches a year

02 · Price

A sale here is worth $24.42.

Listings sell for $24.42 on average, from $10.70 to $99.99. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $24.42 that is $0 to $2K a year per listing.

Average price
$24.42inside the $15 to $100 sweet spot
Price range
$10.70–$99.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
9.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #9,599 within Fashion Hoodies & Sweatshirts. It carries 16,207 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
88%
Out of stock, average day
4.5%
Average rank
#9,599in Fashion Hoodies & Sweatshirts
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
16,207per listing
Listings tracked
128

04 · Newcomers

0 of last year's 28 launches cleared the first-year sales bar.

28 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
28
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Tan Hoodie products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 19% of clicks, no more. An open shelf where new products get seen.

$0$373$746$1K$1K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

59 rising

Sellers

101

Est. top-5 brand share

46%

Top 20: 79%

Est. top-5 click share

19%

Top 20: 43%

Open market

50%

  • Amazon Essentials16%
  • JMIERR11%
  • Fruit of the Loom10%
  • Kingsted5%
  • Hanes5%
  • ANRABESS4%

Demand

Tan Hoodie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.6×

Search terms

Top Tan Hoodie search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cream hoodie32K/yr
  • tan hoodie33K/yr
  • beige hoodie28K/yr
  • tan hoodie women17K/yr
  • tan hoodie men15K/yr
  • cream hoodie men13K/yr
  • beige hoodie men11K/yr
  • khaki hoodie8K/yr
  • khaki hoodie men6K/yr
  • sand hoodie4K/yr

Reviews and returns

What reviews say buyers love and hate about Tan Hoodie

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Comfort-Overall”
19%of negative reviews mention “Size-Overall”
9.0%of orders come back
“somewhat ill fitting”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Tan Hoodie questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data