tan hat
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but a small market ($88K/yr) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Competition
Great21%top-5 click share — an open shelf
Price range
Great$7.49–$60.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.93avg listing price — sweet spot $15–$100
Growth
Good+25.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,239.58avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.6%return rate — above 5% kills the launch gate
Market size
Bad$88K$88K/yr · 231K searches
According to Flapen's Amazon United States niche tracking, tan hat is a $88K/yr Amazon United States market (231K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 54/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
tan hat market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $90K–$108K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #832
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 77%
- Out of stock
- 0.0%
- Avg brand age
- 41 months
- Avg seller age
- 157 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
72 rising
Sellers
177
Top-5 brand share
37%
Top 20: 71%
Top-5 click share
21%
Top 20: 48%
Open market
58%
- FURTALK9%
- Falari8%
- Carhartt7%
- 476%
- CHOK.LIDS6%
- NPJY5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +25.0% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 6.3×
Top tan hat search terms
- tan hat30K/yr
- beige hat21K/yr
- khaki hat18K/yr
- tan trucker hat14K/yr
- beige baseball cap women12K/yr
- tan baseball cap women13K/yr
- tan baseball cap13K/yr
- cream hat14K/yr
- tan hats for men11K/yr
- khaki hats for men9K/yr
Top tan hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FURTALK Unisex Vintage Washed Unstructured Baseball Cap Washed Cotton Adjustable Dad Hat Beige
FURTALK$11.384.5★1,384 rev
CHOK.LIDS Everyday Premium Dad Hat Unisex Cotton Baseball Cap for Men and Women Adjustable Lightweight Polo Style Curved Brim (Latte)
CHOK.LIDS$14.724.4★3,431 rev
Carhartt Mens Rugged Professional Series Canvas Mesh-Back Cap Dark Khaki One Size
Carhartt$19.794.5★17,202 rev
NPJY Baseball Cap Golf Dad Hat Adjustable Original Classic Low Profile Cotton Hat Vintage Washed Distressed Trucker Cap Khaki(Washed)
NPJY$8.574.4★4,720 rev
Falari Trucker Hat Baseball Cap Structured Plain Design 6 Panel Adjustable Size - Khaki
Falari$9.964.5★462 rev
Newest
by launch date
Rosoz Unisex Classic Baseball Cap Vintage UPF 50+ Soft Unstructured Adjustable Foldable Travel Men Women Dad Hat Beige
Rosoz$8.7952 rev
Amazon Essentials Mens Washed Cotton Baseball Cap Dark Khaki One Size
Amazon Essentials$10.41278 rev
Amazon Essentials Womens Washed Cotton Canvas Baseball Cap with Adjustable Strap Ecru One Size
Amazon Essentials$10.63185 rev
adidas Womens Saturday Hat Relaxed Fit Strapback Baseball Cap Off White/Crystal Linen Beige/3 OSFA
adidas$17.949,553 rev
E BY ELIDAN Dad Hat Low Profile Cotton Baseball Cap Khaki
E BY ELIDAN$14.59163 rev
Trending
90-day click momentumRosoz Unisex Classic Baseball Cap Vintage UPF 50+ Soft Unstructured Adjustable Foldable Travel Men Women Dad Hat Beige
Rosoz$8.793.9★
Amazon Essentials Womens Washed Cotton Canvas Baseball Cap with Adjustable Strap Ecru One Size
Amazon Essentials$10.634.5★
E BY ELIDAN Dad Hat Low Profile Cotton Baseball Cap Khaki
E BY ELIDAN$14.594.4★
CHOK.LIDS Everyday Premium Dad Hat Unisex Cotton Baseball Cap for Men and Women Adjustable Lightweight Polo Style Curved Brim (Latte)
CHOK.LIDS$14.724.4★
Amazon Essentials Mens Washed Cotton Baseball Cap Dark Khaki One Size
Amazon Essentials$10.414.3★
What buyers say about tan hat
What buyers praise and complain about, mined from review topics.What buyers love
“Looks and fits as advertised”
“the build quality is impressive”
“comfortable hat”
“the color is accurate”
“Good Value”
“also great for style”
“Exactly as described”
“Love it great material and very comfortable”
“Its easy to adjust”
“Great for pool days”
What buyers complain about
“Fits small”
“Poor quality control”
“Color is way off”
“Don't keep it's shape”
“Not as described”
“the tie part fell off within 4 hours of wearing this”
“Chin strap/string broke within 3 hours into wearing for the first time”
“Not flexible on sizing”
“as if the center stitching is off center”
“Little flimsy,”
Top return reasons
Common questions
- Is tan hat profitable to sell on Amazon United States?
- The niche generates $88K/yr across 120 tracked products. 9 of 19 products launched in the last 360 days are still selling. 90-day search growth is +25.0%. Flapen's verdict: Worth a look (54/100).
- How competitive is the tan hat niche?
- 72 brands and 177 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 37% of demand.
- What do buyers complain about in tan hat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 5.6% — above our launch gate.
- When does demand for tan hat peak?
- Demand peaks in Mar–Apr–May; the busiest month runs 6.3× the quietest.
- What does it cost to enter the tan hat niche?
- Listings span $7.49–$60.90; the average listing price is $17.93 (sweet spot $15–$100). The average incumbent carries 4,240 reviews — the moat a new listing must climb.