Tan Hat

Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months

231K

Growth, 90 days vs prior 90

+25.0%

Conversion, latest week

2.1%

Market size, estimated

$88Ka year

Peak month

April6.3× the quietest month

Top search term

tan hat30K searches a year

Listings sell for $17.93 on average, from $7.49 to $60.90. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $17.93 that is $0 to $2K a year per listing.

Average price

$17.93inside the $15 to $100 sweet spot

Price range

$7.49–$60.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

5.6%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #832 within Baseball Caps. It carries 4,240 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

98%

Out of stock, average day

0.0%

Average rank

#832in Baseball Caps

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

4,240per listing

Listings tracked

120

19 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

19

Successful launches

9Amazon's first-year sales bar

Average brand age

41 months