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Tan Crewneck Sweatshirt

Fail

Demand is soft, at -63.0% this quarter, so Tan Crewneck Sweatshirt is a Fail.

Filters High Returns
Flapen Score
32
32 / 100Ranks 15,464 of 16,930 Clothing, Shoes & Jewelry niches · −13 vs the category median of 45
Market size
$9K/yr206K searches / yr
90-day growth
-63.0%search demand this quarter
Competition
22%top-5 click share · 31 brands · 102 sellers

Flapen Score

Tan Crewneck Sweatshirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Tan Crewneck Sweatshirt is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Tan Crewneck Sweatshirt market on Amazon at a glance

Shoppers on Amazon United States searched for Tan Crewneck Sweatshirt 206K times last year and spent an estimated $9K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -63.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
206K
Growth, 90 days vs prior 90
-63.0%
Conversion, latest week
0.2%
Market size, estimated
$9Ka year
Peak month
November5.8× the quietest month
Top search term
bella canvas sweatshirt86K searches a year

02 · Price

A sale here is worth $20.23.

Listings sell for $20.23 on average, from $8.43 to $209.39. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $20.23 that is $0 to $2K a year per listing.

Average price
$20.23inside the $15 to $100 sweet spot
Price range
$8.43–$209.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
7.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,448 within Fashion Hoodies & Sweatshirts. It carries 12,834 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#2,448in Fashion Hoodies & Sweatshirts
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
12,834per listing
Listings tracked
122

04 · Newcomers

3 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
3Amazon's first-year sales bar
Average brand age
33 months

Products

Top Tan Crewneck Sweatshirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

31 rising

Sellers

102

Top-5 brand share

81%

Top 20: 97%

Top-5 click share

22%

Top 20: 49%

Open market

17%

  • Brand 140%
  • Brand 219%
  • Brand 310%
  • Brand 46%
  • Brand 56%
  • Brand 62%
  • Open — no brand owns it (25 brands, 17%)

Demand

Tan Crewneck Sweatshirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.8×

Search terms

Top Tan Crewneck Sweatshirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bella canvas sweatshirt86K/yr
  • bella and canvas sweatshirt14K/yr
  • bella canvas sweatshirt women15K/yr
  • bella canvas fleece collection8K/yr
  • bella canvas crewneck sweatshirt9K/yr
  • tan crewneck sweatshirt10K/yr
  • ivory sweatshirt7K/yr
  • cream crewneck6K/yr
  • khaki sweatshirt6K/yr
  • sand sweatshirt7K/yr

Reviews and returns

What reviews say buyers love and hate about Tan Crewneck Sweatshirt

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Soft Feel”
30%of negative reviews mention “Size-Overall”
7.8%of orders come back
“too long”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

Keep looking

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FAQ

Common Tan Crewneck Sweatshirt questions

Answered from the same tracked data.