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Tan Belt

Maybe

The top 5 products take only 23% of clicks. But an estimated 8.5% of orders come back, so Tan Belt is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 16,930 Clothing, Shoes & Jewelry niches · +9 vs the category median of 45
Market size
$602K/yr2.1M searches / yr
90-day growth
+6.0%search demand this quarter
Competition
23%top-5 click share · 32 brands · 38 sellers

Flapen Score

Tan Belt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Tan Belt is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tan Belt market on Amazon at a glance

Shoppers on Amazon United States searched for Tan Belt 2.1M times last year and spent an estimated $602K. The top 5 brands take 45% of clicks. Demand peaks in Feb–Mar–Apr–May–Jun. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $602K a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
+6.0%
Conversion, latest week
2.0%
Market size, estimated
$602Ka year
Peak month
May3.5× the quietest month
Top search term
brown belt women739K searches a year

02 · Price

A sale here is worth $14.81.

Listings sell for $14.81 on average, from $8.34 to $31.27. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $14.81 that is $4K to $7K a year per listing.

Average price
$14.81under the $15 to $100 sweet spot
Price range
$8.34–$31.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
8.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #212 within Belts. It carries 3,836 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#212in Belts
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
3,836per listing
Listings tracked
73

04 · Newcomers

2 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Tan Belt products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 23% of clicks, no more. An open shelf where new products get seen.

$0$18K$36K$54K$72K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

38

Est. top-5 brand share

45%

Top 20: 93%

Est. top-5 click share

23%

Top 20: 61%

Open market

49%

  • JASGOOD11%
  • CHAOREN11%
  • AI DEEBLUE8%
  • VONMELLI7%
  • SANSTHS7%
  • XZQTIVE6%

Demand

Tan Belt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 3.5×

Search terms

Top Tan Belt search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • brown belt women739K/yr
  • womens brown belt186K/yr
  • dark brown belt83K/yr
  • tan belt64K/yr
  • brown womens belt75K/yr
  • dark brown belt women101K/yr
  • brown dress belt men45K/yr
  • cognac belt men37K/yr
  • brown dress belt40K/yr
  • tan belt womens48K/yr

Reviews and returns

What reviews say buyers love and hate about Tan Belt

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
8.5%of orders come back
“Very long”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Tan Belt questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data