Tam
FailBuyers convert on only 0.0% of searches, so Tam is a Fail.
- Flapen Score
- 39 / 100Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 4539
- Market size
- $3K/yr604K searches / yr
- 90-day growth
- -15.5%search demand this quarter
- Competition
- 44%top-5 click share · 31 brands · 39 sellers
Flapen Score
Tam against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Tam is stronger. Inside it, weaker.
Market
The Tam market on Amazon at a glance
Shoppers on Amazon United States searched for Tam 604K times last year and spent an estimated $3K. The top 5 brands take 48% of clicks. Demand peaks in Jan–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 604K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.
- Searches, last 12 months
- 604K
- Growth, 90 days vs prior 90
- -15.5%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $3Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- tam551K searches a year
02 · Price
A sale here is worth $16.10.
Listings sell for $16.10 on average, from $6.30 to $29.41. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $16.10 that is $0 to $2K a year per listing.
- Average price
- $16.10inside the $15 to $100 sweet spot
- Price range
- $6.30–$29.41
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 6.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #8,264 within Berets. It carries 1,693 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 97%
- Out of stock, average day
- 7.3%
- Average rank
- #8,264in Berets
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 1,693per listing
- Listings tracked
- 37
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Tam products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Women French Wool Beret Hats - Solid Color Classic Beanie Winter Cap (Black)
- Price
- $9.94
- Rating
- 4.4/5
- Reviews
- 3,543
- Age
- 10y ago

GraduationForYou Doctoral Tam with Gold Bullion Tassel-8 Sides
- Price
- $18.85
- Rating
- 4.5/5
- Reviews
- 86
- Age
- 10y ago

GraduationMall Graduation Doctoral Tam 6-Sided Black Velvet with Gold Bullion Tassel
- Price
- $29.41
- Rating
- 4.4/5
- Reviews
- 622
- Age
- 11y ago

Misscom Graduation Doctoral Tam Velvet 8 Sided Unisex Graduation Cap Hat with Gold Bullion Tassel
- Price
- $18.97
- Rating
- 3.6/5
- Reviews
- 7
- Age
- 2y ago

Wmcaps Warm Beanie for Men Women Fleece Lined Beanie Warm Winter Caps Unisex Fashion Knit Cuffed Cap (Black)
- Price
- $11.45
- Rating
- 4.8/5
- Reviews
- 1,465
- Age
- 2y ago
Trending
estimated 90-day click momentum
GraduationForYou Doctoral Tam with Gold Bullion Tassel-8 Sides
- Price
- $18.85
- Rating
- 4.5/5
- Reviews
- 86
- Age
- 10y ago

GraduationMall Graduation Doctoral Tam 6-Sided Black Velvet with Gold Bullion Tassel
- Price
- $29.41
- Rating
- 4.4/5
- Reviews
- 622
- Age
- 11y ago

Mukum Black Graduation Doctoral Tam Velvet 8 Sided Graduaton Tam with Gold Tassel
- Price
- $21.99
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

GradPlaza Doctoral 8 Sided Black Velvet Tam With Gold Tassel for Graduation PhD Regalia
- Price
- $19.46
- Rating
- 4.0/5
- Reviews
- 36
- Age
- 7y ago

Misscom Graduation Doctoral Tam Velvet 8 Sided Unisex Graduation Cap Hat with Gold Bullion Tassel
- Price
- $18.97
- Rating
- 3.6/5
- Reviews
- 7
- Age
- 2y ago
Newest
by launch date
HESTYA 3 Pieces Wool Beret Hat French Style Wool Beanie Cap Solid Color Winter Hat for Women and Girls Casual Use (Black Rust Red Sky Blue)
- Price
- $12.41
- Rating
- 4.0/5
- Reviews
- 1,922
- Age
- 8mo ago

Mukum Black Graduation Doctoral Tam Velvet 8 Sided Graduaton Tam with Gold Tassel
- Price
- $21.99
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

lucdnc Beanies for Men Women 2 Pack Fall Winter Mens Hats Unisex Warm Knit Skullies Beanies Soft Ski Caps Black and Dark Gray
- Price
- $6.89
- Rating
- 4.5/5
- Reviews
- 834
- Age
- 1y ago

Wmcaps Warm Beanie for Men Women Fleece Lined Beanie Warm Winter Caps Unisex Fashion Knit Cuffed Cap (Black)
- Price
- $11.45
- Rating
- 4.8/5
- Reviews
- 1,465
- Age
- 2y ago

Misscom Graduation Doctoral Tam Velvet 8 Sided Unisex Graduation Cap Hat with Gold Bullion Tassel
- Price
- $18.97
- Rating
- 3.6/5
- Reviews
- 7
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
31 falling
Sellers
39
Est. top-5 brand share
48%
Top 20: 88%
Est. top-5 click share
44%
Top 20: 80%
Open market
46%
- AWAYTR16%
- GraduationMall10%
- GraduationForYou9%
- HESTYA7%
- Shoe String King7%
- Misscom6%
Demand
Tam search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 1.7×
Search terms
Top Tam search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tam551K/yr
- tams12K/yr
- tam hat12K/yr
- tam hats for women19K/yr
- tams hats for women9K/yr
Reviews and returns
What reviews say buyers love and hate about Tam
We read the reviews and the return reasons for every product selling here.
“it was HUGE”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tam questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









